Digital OOH Sees 13% Growth In 2013: DPAA Report April 14, 2014 by Super User Digital OOH advertising grew at a 13% clip in 2013, says the Digital Place Based Advertising Association in a new report. The DPAA says only online ad spend is growing faster, and revenue growth for ads on public-facing digital screens far exceeded that of the overall U.S. ad industry, even TV and out-of-home. According to Miller, …
Shopper Marketers Bring Pharmacy Digital OOH Network To Ireland April 10, 2014 by Super User I’ve seen shopper marketing companies nibble around the edges of the digital signage and digital OOH sectors through the years, but a company called Visualise has taken a bigger bite and gone in on a partnership that sees screens going into a Irish pharmacy chain. Visualise and the Belgian digital media firm iDklic are rolling …
Global Ad Spend Up, Mobile Biggest Growth Driver: ZenithOptimedia Report April 7, 2014 by Super User The giant ad agency holding group ZenithOptimedia has issued a report this morning predicting that global ad spend will grow by 5.5% in 2014, reaching US$537B by the end of this year. That number is up from the December 2013 version of its quarterly forecast – owing primarily to what’s seen as stronger growth in the …
DPAA Shifts Annual NYC Summit to November; Now Same Week AS CEW April 2, 2014 by Super User The Digital Place-Based Advertising Association’s 7th annual Video Everywhere Summit will be held on Tuesday, Nov. 4 at the Crowne Plaza Times Square in New York. The event has shifted from October into early November and is now lined up with the Ad-Tech and CEWorld trade shows that run concurrently at the Javits Convention Center …
Captivate Buys Office Media Network April 1, 2014 by Super User In what you’d likely call common-sense and inevitable, the two digital OOH networks that competed for the ad dollars aimed at the business crowd have become one. Captivate Network is buying Office Media Network for undisclosed terms of cash and stock. The strategic consolidation creates North America’s largest in-office media network and leverages the strengths …
RMG Year-End Financials Show $14M Operating Loss, But Sales Gains March 31, 2014 by Super User RMG Networks Holding Corporation has announced its financials for Q4 and also for 2013, showing a big operating loss, but suggest at least in the narrative that things are heading in the right direction. It’s complicated because the reporting looks at the periods both before RMGN blended in Symon and listed on the stock market, and …
JC Decaux Acquires CEMUSA in 80M Euro Deal March 17, 2014 by Super User The biggest OOH company in the world just took out one of its competitors, and got some prime ad properties in the process. JCDecaux SA has signed an agreement for the acquisition of 100% of CEMUSA for an “enterprise value” of 80 million euros. The closing of the transaction, says a release today, is subject …
New Nielsen Data Suggests Big Recall, Credibility Numbers For Retail Pharma Network March 17, 2014 by Super User Looking for some fresh and credible data to make your case about Digital OOH effectiveness? Here’s some new audience-research data from Nielsen about Cardinal Health’s digital advertising network for retail pharmacies, called Pharmacy Health Network. The network had 63 percent recall, and 74 percent of those interviewed indicated ads are more believable when viewed in a pharmacy. PHNTV …
New Health Care Network Somehow Aims To Tie Up What’s Already Tied Up February 28, 2014 by Super User An over-the-counter traded entity called Broadcast Live Digital Corp. is the latest entrant in the old build it and they will come health care digital OOH ad sector. The Toronto-based company announced Friday that it is launching “Location-Based Healthcare Digital Media Networks” in the billion dollar “Digital out of Home” sector throughout North America. Broadcast Live …
Research Pegs Digital Out Of Home As World’s 2nd Fastest Growing Medium February 27, 2014 by Super User PQ Media has pushed out new global market research that suggests digital OOH media “may be on the cusp” of its big breakout phase. The research firm suggests digital signage is “now the world’s second fastest-growing ad medium, and it is quickly becoming a vital component of the transitioning media ecosystem.” (Note: even the company that …
