Projects: Giant Digital “StoryWall” Fills Suburban LA Cinema September 26, 2016 by Dave Haynes Cinema lobbies continue to one of the hotter environments for ambitious, big budget signature displays – with the latest evidence of that a 96-panel “StoryWall” at the ArcLight Cinemas in Sherman Oaks, California. The beast is about 50-feet wide and 15-feet high, and runs a matrix of movie posters or full-wide visuals about a specific …
The Near-Future Of Digital Billboards And Posters Is Programmatic September 21, 2016 by Emily Carroll Guest Post: Brett Farley, NanoLumens Out Of Home (OOH) advertising has exploded with the implementation of digital technology, with nearly 62% of all OOH advertising now done using digitally-enabled displays. In 2010, digital content delivery made up just 9% of total OOH revenue. Companies are now switching out older static networks with digital media because the content can be …
Sixteen:Nine Podcasts: Ken Sahlin, DOmedia September 21, 2016 by Dave Haynes This week, it’s all about advertising. I’m talking to Ken Sahlin, the CEO of DOmedia, a Columbus, Ohio company that’s in the business of putting together media buyers and sellers using software. Ken talks about how the company has developed a set of cloud-based applications that make media planners aware of out of home media they …
Show Me The Way To Go Home, On The Jukebox September 15, 2016 by Dave Haynes If you were at a bar, and decided it was time to pull the eject lever and head home, would you whip out your smartphone to see the subway or Uber availability situation, or consult a jukebox screen? The hope, and I guess expectation, is that patrons in bars across 14 US markets will keep …
LinkNYC Shuts Off Web Tablets To Stop, Ummm, Problematic Browsing September 14, 2016 by Dave Haynes It should not surprise anyone who’s been on the operations side of digital signage networks that the flashy and very expensive interactive information stations that are replacing payphones around the sidewalks of New York are running into problems with the general public. If you’ve never done operations work, you assume the general public is uniformly well-behaved, and …
New York Digital Signage Week Takes Shape September 14, 2016 by Dave Haynes If you also read DailyDOOH from the UK, you will have already read endless bits about what’s been dubbed New York Digital Signage Week. If you don’t, here’s what’s up with the now annual gathering of the clans. There are several events Oct. 24-28, from cocktail parties and open houses to conferences – set around Manhattan. One …
Ayuda Expands Digital OOH Platform To Mobile Via New Subsidiary, Ayuda[x] September 14, 2016 by Dave Haynes The Montreal out of home ad software firm Ayuda Systems has made what it calls a pivot by spinning off a wholly-owned subsidiary called AYUDA[x] that uses geospatial data to hyper-target and deliver ads to Digital OOH screens AND smartphones. “Digital marketers are increasingly buying location-based mobile media, and we are intentionally melding DOOH and mobile into …
Stars Are In Toronto For TIFF, While Commuters Take Subway And Watch Tuff September 8, 2016 by Dave Haynes For the 10th year running, digital signage screens in Toronto’s subway system are being used as the medium for a film festival that pretty much coincides with the glitzy, celebrity-riddled Toronto International Film Festival. The Toronto Urban Film Festival (or TUFF) is running 72 films from 36 countries on screens owned and operated on commuter …
Projection-Mapped Advertising Goes Airborne Over NYC August 29, 2016 by Dave Haynes Last week, New Yorkers might have looked up one night and seen a huge illuminated billboard floating along the west skyline, over the Hudson River. Industry friend Will Amos of Diversified sent me a smartphone video that was, as he advertised, crappy, and had him guessing way off in the distance was a plane towing an …
Norwich City FC Gets Shape-Shifting, Pivoting LED Board August 19, 2016 by Dave Haynes This is clever – a stadium LED board that changes orientation based on a schedule and type of content, and pivots so that it’s viewable from different angles around the grounds. The stadium screen is up at Carrow Road, the home of Norwich City Football Club, which plays in the 2nd tier of pro soccer in England (they …
