Quividi Adds Software Tool To Easily Pair Specific Digital OOH Ads With Specific Viewers December 15, 2016 by Dave Haynes The French firm Quividi has announced a big enhancement of its video analytics software suite – adding a new tool called VidiStudio that allows network operators and agencies to easily set up digital OOH ad campaigns that are tailored to the people looking at them. The scenario design, as it’s described, has a drag and …
NYC’s Transit Uses Own Subway Kiosks To Market Transit Souvenirs December 13, 2016 by Dave Haynes NYC’s Transit department has taken an interesting approach to monetizing the interactive kiosks on many of its subway platforms – selling souvenir items from its own museum. The New York Transit Museum Holiday Gift Guide takes some of the museum’s more popular items and showcases them for riders as they wait for trains at more than 33 stations …
Action Flick Trailer Gets Debut Across 22 Giant LED Boards In Times Square December 12, 2016 by Dave Haynes The producers behind The Fate of the Furious – which I think is a chick flick about annoyed shoppers and a woman who controls the Christmas shopping line-up outside of a Kate Spade outlet store – did a massive takeover last night of many of the LED boards in Times Squares to hype the movie and the trailer. …
TransitScreen Gets Into Outdoor Ad Business, Sorta, With New Fenway Billboard December 8, 2016 by Dave Haynes The guys at Washington, DC-based TransitScreen are trying out a very different spin on its community data displays – partnering on a large LED billboard in the shadows of Boston’s famed Fenway Park baseball stadium. The board on Lansdowne Street shows information on subway, commuter rail, and bus departure times near Fenway, along with what’s …
Spotify’s Digital OOH Campaign Mined Listener Data To Create Snarky, Fun Ads November 30, 2016 by Dave Haynes Via Adweek … You gotta like this clever, ironic digital OOH campaign the streaming music provider Spotify has started running in several markets in the US, UK, France and Germany. The company’s in-house creative team looked at listener data and crafted a bunch of messages that take playful pokes at some of their listeners. The …
Harrods Fills 6-Level Grand Entrance Hall With Fine Pitch LED Ad Walls November 24, 2016 by Dave Haynes Via The Drum The British luxury retailer Harrods has installed a series of large, fine pitch LED video installations that greet shoppers at every level in the store’s iconic six-storey Grand Entrance hall. There are 12 LED screens in various configurations at points in the six floors of the department store’s escalator atrium. As reported in The Drum, the …
Sixteen:Nine Podcasts: Phil Lenger, Show And Tell November 23, 2016 by Dave Haynes Phil Lenger of Show and Tell is a busy guy, but he slowed down long enough to sit recently for a chat in his company’s New York offices, near Penn Station. He even offered a sip or two from one of the many, many bottles of seriously good bourbon he has stocked in the corner …
Start-up Puts Seat-Back Digital OOH Ads In Uber, Lyft Cars November 21, 2016 by Dave Haynes Via MediaPost A company called Vugo is the latest start-up to try putting ad screens in the back seats of cars for hire, but with the twist that the vehicles are not taxis in a fleet, but owner-operated ride-share cars working for Uber and Lyft. The company told MediaPost it has 11,000 ride-sharing vehicles in Los Angeles …
See All The Top Digital Display Installs In NYC With This Free Tour Guide App November 21, 2016 by Dave Haynes Longtime New York-based digital signage design and solution shop Show And Tell has put together a smartphone app for iOS or Android that allows digital signage nerds and newbies to get a guided tour of many of the best installations in the city. The free Digital Design Tour app provides location mapping, visuals and details …
Iconic London Phoneboxes Being Reimagined, Deployed As Ad Posters, Interactive Stations November 17, 2016 by Dave Haynes These seem really clever – old but iconic London phone boxes replaced by interactive stations that are bankrolled by digital OOH ad posters one one of two sides. The stations are being put in by Clear Channel UK, and manufactured by Amscreen, which has come a very long way from the days of putting up …
