Giant 60-Foot Projections In Four Cities Help Promote Gaming-Inspired TV Series April 20, 2022 by Super User I sometimes feel like some annoying, overly-cynical guy at the back of a meeting room quietly muttering, “That’s not a hologram.” But on behalf of all the little companies and labs out there working on light field displays and other three-dimensional display tech, that really does meet the definition of displays that have volume and …
Watch: Big Downtown Dallas LED Wall Becomes Virtual Rube Goldberg Machine April 14, 2022 by Super User This is pretty amazing three-dimension illusion content, done for that big LED wall on the corner of a building in the AT&T Discovery District in Dallas. The piece was developed by the local (to Dallas) agency Flight School Studio, and is a virtual/mechanical Rube Goldberg machine that is one-part musical instrument, one-part contraption. It has …
PepsiCo Using Big Displays, Projection-Mapping In Experiential Pop-Up For New Nitro Soda April 12, 2022 by Super User Soft drinks giant PepsiCo is using a combination of projection-mapping, interactive gesture software and large format displays to drive the experience at a pop-up venue opened to drive awareness and buzz for a new version of its flagship soda. The company gas taken over the lounge at the High Roller ferris wheel in Las Vegas …
116-Foot Tall LED Ribbons Front Expanded Phoenix-Area Casino Resort Tower April 8, 2022 by Super User This a super-nice integration of big LED on the side of a casino resort hotel in the Phoenix area – a 116 foot tall set of wavy 10mm pitch LED ribbon blended with an identifying sign for the property. The LED technology at the expanded Wild Horse Pass casino in Chandler is from Toronto-based Media …
Barcelona To Be Lit Up With Projection Mapping During ISE In May April 7, 2022 by Super User The organizers of Integrated Systems Europe have announced a set of immersive visual experiences around Barcelona next month to coincide with the giant pro AV show. Dubbed Light Up Barcelona, the short-term events will include the work of one of ISE’s keynote speakers, generative data artist Refik Anadol. The three events are: I RISE at …
Get These 5 Key Questions Answered to Ensure Your First Digital Signage Project Thrives April 7, 2022 by Super User GUEST POST: Lauren Duffey, Spectrio Regardless of industry, all businesses know they need to stand out from their competition if they want to attract customers. Creating an engaging digital signage project is a great way to do that. Especially considering that 80% of customers reported entering a store after viewing a digital sign. However, in …
Samsung’s Flagship Smartphone Gets 3D Illusion Treatment On Warsaw DOOH Display April 6, 2022 by Super User This is the first use of a forced perspective 3D illusion for creative in the Polish Digital OOH market – a corner display in Warsaw that is marketing Samsung’s latest premium smartphone. The Galaxy S22 campaign went live last night on flanking corner screens, operated by the media firm Screen Network, on the Marriott Hotel …
Mvix Adds In-House Media Services Division; Brings On Industry Vet Ryno Colyn April 6, 2022 by Super User Washington, DC-area CMS software firm Mvix has broadened its offer beyond software and hardware to now also include in-house media services – bringing on a director of user experience and now offering everything from custom creative to managed services. Industry vet Ryno Colyn has been hired on to run Mvix’s new Interactive Media Services Division, …
Kids Cancer Ward In UK Uses Playful Projected Characters To Engage Donors April 6, 2022 by Super User The digital arts collective Universal Everything – which is not easily explained in a few words (so go here) – is behind a really interesting take on hospital donor walls that marries custom creative with short-throw projection and a mobile app for both controls and donations. Parade is described as a playful digital donor wall, …
Projection Mapping Program Illuminates 25 Toronto Sites With Public Art April 5, 2022 by Super User Projection-mapping on buildings has been around for many years, and technology advances have made it much easier to pull these things off. But there is still much to admire about a program done in Toronto that involved 25 different sites across the city. BigArtTO was a city-wide temporary public art campaign launched to help residents …
