Sodaclick Adds AI-Driven Voice Interaction Platform To Its Content Solutions May 13, 2022 by Super User The London-area content creation start-up Sodaclick has expanded from providing SaaS-based HTML5 tools for on-screen creative into AI-driven voice interaction for screens. The particularly interesting wrinkle here is that the two technologies are somewhat intertwined – so that voice interaction at screens can be supported by custom creative generated within Sodaclick’s platform. Sodaclick Voice uses …
Trison Kills It With Custom Creative At ISE 2022 Stand May 11, 2022 by Super User I have seen so many trade show booths that had amazing displays and so-so content that is remains refreshing and encouraging when I come across an exhibitor that put the necessary budget into making the displays look good with fresh, purpose-designed creative. This is a corner of the Spanish integrator Trison’s stand at Integrated Systems …
Wow Factor May Get The Attention, But Give A Little Love To Boring Digital Signage May 9, 2022 by Jeff Juszczak GUEST POST: JEFF JUSZCZAK, SPECTRIO Big budget, grand-scale projects understandably get a lot of the attention when it comes to digital signage deployments, but leave some love in your hearts and busy minds for all the screens out there that are boring, and perfect for their tasks. Most of us get excited walking into a …
AT&T Discovery District Continues To (Admirably) Invest In World-Class Creative For Giant Screens May 6, 2022 by Super User Big tip of the hat to the folks who budget and then run the media displays at the AT&T Discovery District in Dallas, for the investment continuing to go into the creative on the displays. Lots of projects launch with ambitious creative that gets the desired Wow from the viewers, and from the people who …
Materials Firm WL Gore Uses Big Video Walls And Matrix Screen Set-Ups For Award-Winning Briefing Center May 2, 2022 by Super User This is a very impressive blend of architectural and experiential design put together by a team for the new corporate briefing center of W. L. Gore & Associates, a materials science company. The center in Newark, Delaware is designed to help share the company’s heritage and innovations with partners, customers, and visitors. It recently won …
Watch: Midtown NYC Office Block Gets Fantastic Digital Makeover In Common Spaces April 27, 2022 by Super User This is a fantastic example of a corporate client buying entirely into the advice that creative should drive the decisions and designs when using technology as an architectural design feature. The big NYC commercial property developer Vornado Realty Trust engaged Montreal’s Moment Factory to rethink the lobby and common spaces experience at PENN 1, a …
82 LED Displays Sync’d For One Night Swarovski Branding Event At Saudi Retail Complex April 25, 2022 by Super User Wow. Just wow. This is a screen takeover done for the crystal glass brand Swarovski – a VERY ambitious one-night branding event at a retail complex. It is sync’d content across 82 screens of varying shapes and scales. The on-screen content was developed and delivered by the Belgian creative technology shop Bureau Beatrice, which recently …
Stockholm “Space” Touted As World’s Largest Gaming Center Adds Experiential LED Canopy April 25, 2022 by Super User German content partners Invidis put up a post today about an interesting and vast new digital culture center that’s opened in central Stockholm, with some very big LED walls and a hell of a lot of smart monitors. Called Space, is a multi-level “physical meeting place” for people into all things digital, most notably esports. …
OOH Industry Vet Reviews State Of Times Square LED Boards, And Gives It A D+ April 22, 2022 by Super User Out of home and display industry veteran Alan High periodically sends me an email with his industry impressions, and often his phone camera shots, from travels into New York City. He’d not been into Manhattan in 18 months, because you know why, and in his latest observations, says much has changed, and not all of …
Mitsui Foundation Lights Up 10 Big LED Displays With Custom Content In NYC Lobby April 22, 2022 by Super User This is a very nice, quite different take on using digital display to enliven a corporate office tower lobby. While a lot of projects these days are about one very large, wall-filling display as the showpiece, the Mitsui Foundation’s renovated lobby at 1251 Avenue of the Americas in New York uses 10 LED displays notched …
