Digital-Filled New Zara On Champs-Elysées Termed Most Innovative Store In France April 25, 2023 by Super User This is the new Zara store on the Champs-Elysées in Paris – described by the fast fashion brand as the “most innovative store in France.” It is filled with prominent and interesting LED displays, and uses custom creative to drive the experience. The new flagship store at 74 avenue des Champs-Elysées covers 2,700 square meters on a …
Big Corner LED With Premium Creative Greets Ticketholders At Upgraded Baltimore Arena April 24, 2023 by Super User Baltimore’s primary indoor sports and entertainment venue recently finished a series of renovations and upgrades that included a large multimedia component on an outside corner of the downtown property. The newly renovated CFG Bank Arena opened earlier this month and now sports a big 90-degree corner LED supported by lighting, and running custom created by …
Moment Factory, Nanolumens To Partner On Interactive Experience For InfoComm Show Floor April 21, 2023 by Super User The organizers of June’s InfoComm trade show and conference in Orlando are putting together an interactive experience area that will fuse technology and art, with the creative team from Montreal’s Moment Factory developing reactive content that will play out on a pair of Nanolumens fine pitch LED video wall on the show floor. The Interactive Experience …
Guest Post: How Generative AI Is Revolutionizing Product Image Creation April 13, 2023 by Max Sinclair Guest Post: MAX SINCLAIR, ECOMTENT Generative AI is a game-changing technology that allows for the creation of various forms of data, including images, text, videos, and photos, using algorithms and models. It has made a significant impact on eCommerce product image generation by enabling the creation of new images based on existing data. Generative AI …
Auto Brand’s 75th Anniversary Marked By Illuminating Seven Chinese Skylines With LED Domination Campaign April 12, 2023 by Super User Hat Tip Damian Rezner for making me aware of this … We’ve seen how LED light technology can clad the sides of buildings and create low resolution displays, and even some synchronization between buildings, but I can’t recall anything with the kind of scale and scope as this marketing campaign for the sports car brand …
Seven Things To Remember When Putting LED Video Walls In Commercial Spaces April 12, 2023 by Nick Lynch GUEST POST: Nick Lynch, CFIRE This article is intended as a good starting place for an organization considering installing LED walls, such as retail, health care, commercial real estate, etc. I have had the pleasure of working with LED hardware, software, creative and content for over a decade. I have even been lucky enough to …
Is This The Biggest Workplace Digital Sign On The Planet? April 11, 2023 by Super User This has got to be among the largest screens specifically put in place to deliver workplace communications – a 90 foot wide by 39 foot tall outdoor LED display in the Houston courtyard of the global HQ for tech giant Hewlett Packard Enterprise. The big display is mounted on a building façade, overlooking the courtyard …
UK Creatives Aware Of AI’s Potential, But Doubt Their Jobs In Peril: Survey April 6, 2023 by Super User Creative agencies think the wave of artificial intelligence-driven tools that have emerged recently will streamline their workflows, but generally doubt bot-driven visuals will take their jobs away. Those are key findings from a study done in the UK by one of the agencies in that region, Northampton-based Engine Creative. A survey of UK creatives organized …
Giant Scale And Sizzle Are Everywhere Now, But Something Simple Can Still Win The Creative Day April 6, 2023 by Super User A Linkedin post I stumbled across the morning reminded me – having written a lot recently about generative AI artwork and big visual illusions on LED displays – that something very simple can win the day when it comes to creative. This is a 2009 window campaign for the luxury brand Hermes, set up in …
Ocean Outdoor Bulks Up Deep Screen 3D Visual Illusions Offer With Complementary Tech March 31, 2023 by Super User UK-based OOH media company Ocean Outdoor evidently sees the use in the last three or so years of 3D illusions on big LED ad displays as much more than a flash in the pan, announcing a suite of complementary services intended to amplify creative spots in a curated set of locations. Back in August 2021, …
