Freshwater Digital Testing Content Automation Using Templates And ChatGPT AI Tools March 30, 2023 by Super User Michigan-based digital signage solutions firm Freshwater Digital has started using artificial intelligence to blend updated content feeds with pre-designed templates. Pre-designed, subject-specific templates for producing content have been around for years, as have data integration tools that pull information from sources like spreadsheet cells or networked folders, but Freshwater is testing a method that uses …
Dutch Master’s Painting Comes Alive In New Coke 3D DOOH Spot March 27, 2023 by Super User This is a fun little “activation” at a Brazilian airport that pairs a famous painting and consumer brand, using anamorphic illusion creative on a 90-degree corner LED billboard. The 17-century Vermeer’s masterpiece “Girl with a Pearl Earring” comes alive in creative on a DOOH display owned and cold by JCDecaux at São Paulo’s Guarulhos International …
Neuroscience Research Establishes Linkage Between DOOH Ads And Social Media Campaigns March 23, 2023 by Super User The UK-based out of home media firm Ocean Outdoor has released insights developed from neuroscience research that establishes cause-and-effect linkage between splashy, flashy creative spots on billboards to social media versions. Ocean says its exclusive neuroscience research released this week “establishes how premium digital out of home (DOOH) primes and optimizes social media campaigns, elevating …
Watch: Giant Balloon Bumps Around Virtual Glass Cabinet In This Pretty Amazing DOOH Billboard Spot March 21, 2023 by Super User I’d say we’re well past the shock and awe stage when it comes to visual illusions on big public LED billboards, with countless example videos on Linkedin, Instagram and Twitter of things appearing to come out of screens when viewed at JUST the right angle. But the Seoul-based creative shop d’strict continues to develop and …
Almost 1,700 Feet Of LED Fins Drive Brand And Inspire At Tech Firm’s NYC Experience Center March 17, 2023 by Super User The identity and access management tech vendor Okta has opened an Experience Center in NYC designed to raise brand awareness among passers-by, as well as educate and inspire visitors. What’s particularly interesting is the use of almost 1,700 linear feet of LED fins just inside the window, set in a curve. Electrosonic did the AV …
LED Tower And Walls Create Data Sculpture Maze In Taipei March 16, 2023 by Super User This is pretty wild – the world’s first outdoor immersive installation done as a maze. The walls are LED panels, covering 1,110 sq. meters at a site near the iconic Taipei 101 in Taiwan’s main city. The set-up included a four-storey high LED monolith tower, and a series of other walls that create the maze, …
Now There’s An Acronym For Something That Isn’t Really A Thing: FP3D Billboards March 6, 2023 by Super User Now media companies are getting into the flawed habit of calling their advertising displays something they’re not. Abu Dhabi-based BackLite Media sent me PR about its winning the concession to deploy new digital billboards at a flashy new waterfront destination in the city state – trumpeting how the “new range includes a curved screen, which …
How To Bring The Outdoors Inside Using Photo-Real CGI On LED Video Walls March 2, 2023 by Jake Berg Guest Post: Jake Berg, Render Impact Have you ever wished you could bring the outdoors, indoors? How about immersing an audience in a unique underwater experience in your lobby? 3D photorealistic CGI nature scenes allow us to do just that. Whether you want to add a realistic mountainside scene or a fantasy forest scene, the …
Magic Mirror At Sydney Mall Transforms Shoppers Into Human Bouquets March 2, 2023 by Super User My gut tells me interactive, gesture-based displays in public spaces only tend to engage little kids and extrovert adults, but perhaps compelling creative and the right strategy get more people involved. Consider this “activation” done last year for a shopping mall in the north end of Sydney, Australia. The media production shop Vandal was engaged …
New KC Airport Includes Digitally-Driven Simulation For First-Time And Anxious Fliers March 1, 2023 by Super User The brand-new terminal at Kansas City International Airport has, like most new and reno’d airports, a lot of digital display deployed around its sprawling footprint, including some 300 feet of fine pitch Nanolumens LED used to designate and locate airline check-in. But there’s also a super-interesting component that uses digital displays as part of an …
