Content Intent: Balancing Art And Information On Digital Signage Screens May 29, 2023 by Jake Berg Guest Post: Jake Berg, Render Impact Digital signage has come a long way from its early days as a simple way to display information. While information and advertising messages were the main use cases in the past, today’s digital displays are all about experiences and WOW-factor content. Whether it’s a museum exhibit, a trade show booth, …
Wavy LED Canopy Drives Experience In At Chinese Porsche Showroom May 16, 2023 by Super User This is an interesting use of digital display for a new Porsche Studio urban auto dealer showcase in Changsha, a city of some 10 million people in Central China. There is a big flexible LED canopy, or almost like a flying carpet, suspended over the showroom and visible from the street. If I am reading …
LED-Driven Silhouettes Drive Experience At New Nike Store In Antwerp May 15, 2023 by Super User Photo: TDM Space Athletic wear retail seems to always have a lot of screens and visual energy, but this new Rise store for Nike in Antwerp, Belgium does things a little differently, with an upper level that uses big, full motion silhouettes on the walls. The store has LED tickers, big product and branding displays …
Children’s Drawings Used To Generate Massive Public Digital Portrait Of Charles III May 8, 2023 by Super User There’s been a lot of buzz in the display industry lately about the potential for AI-based generative art, but here’s a very large visual generated from 1,000s of people instead of a super-computing cluster. A charitable initiative called BBC Children In Need partnered with artist Sam Barnett and the operators of Outernet London to develop …
Clever UK DOOH Campaign Mimics Bag Of Popcorn Spinning In Microwave May 5, 2023 by Super User Hat Tip to Damian Rezner of the Polish DOOH firm Screen Network for noting this … The consumer snack brand Butterkist has a campaign run on DOOH screens in the UK that mimic an operating microwave heating up a bag of popcorn, using full motion and audio that even included the oven ding when the …
Global Digital Signage Awards Are Back, But With Better Defined Categories That Level The Entry Field May 4, 2023 by Super User The global Digital Signage Awards are back for 2023-24 – with Sixteen:Nine again being the main media sponsor. But there are some big changes in place for awards categories, with much more focus on impacts as opposed to market segments. Instead of celebrating the best submitted work in categories like workplace or digital out of …
Clever Dublin Billboard Campaign Customizes Messages To People, Groups Passing By May 2, 2023 by Super User This is quite clever – a billboard campaign in Dublin that uses projection mapping to flash cheeky messages in real-time to people walking through a neighbourhood. The awareness campaign for a new Tesco Express c-store in the Charlemont Square uses high-bright projection to push messages to a blank static billboard that people can see from …
Watch This Video On How An Apparel Brand Uses Dynamic LED Lighting To Drive Experience May 1, 2023 by Super User This video (below) does a nice job showing how simple LED lighting strips can add a lot of visual interest to businesses like retail. It is used by Stradivarius, a retail chain that sells women’s apparel (not priceless, centuries-old violins). It’s a Spanish company, part of a larger group that also owns Zara. The design studio …
Text Messages Drive Experiential Wish Fountain At San Diego Office Building April 28, 2023 by Super User In the days before fine pitch LED video walls, property developers often put fountains into the ground floor lobbies of office towers as an amenity and attraction. Here’s a very different kind of fountain – made with machined wood and LED lighting – to deliver an experience at a San Diego office building. Developed by …
Visual Merchandising Demo Pairs Content Trigger With Projection Mapping At Fixture April 28, 2023 by Super User This is an interesting mash-up of a conventional display and small-scale projection mapping for visual merchandising in retail. It’s a trade show demo done by the UK firm Motion Mapping, which does projections on everything from big building facades to small surfaces in retail and elsewhere. I THINK that’s an LCD paired with projection, but …
