Dutch Smart Glass Lets Air Travelers Play Pong, Grows Biophilic Leaves As Active Glare Control August 24, 2023 by Super User I’ve been paying attention to a Dutch startup called VideowindoW because of its interesting approach of manufacturing digitally-embedded building glass that runs media but also doubles up as active glare control. The company promotes several use cases as it looks for early adopters, but the most obvious and compelling one is for windows in mass …
UK Shops Projection-Mapped For AMEX Shop Local DOOH Campaign August 23, 2023 by Super User Most of the projection mapping we’ve seen lately has to do with experiential attractions that use a lot of tech to deliver big visuals in a controlled, darkened environment, so it is interesting to see the same kind of tech used for temporary Digital OOH ad campaigns on the streetscapes of towns and cities. This …
Montreal Digital Artist Pushes Distorted Views Of People Passing Through Portal To Big Video wall August 22, 2023 by Super User Hat tip to Stefan Bischof for posting about this .. This is an interesting interactive digital art piece that is a different spin on the many gesture-driven video walls we’ve all seen demo’d at trade shows. Called Liminal, it is an interactive exhibition by Montreal-based artist Louis-Philippe Rondeau that involves people passing through what amounts …
US Court Rules Copyrights For Generative AI Work Can’t Be Assigned To The Machines August 21, 2023 by Super User Hat Tip to Jason Cremins of Signagelive for passing along a Linkedin post about a court decision involving generative AI and copyrights. This is the commentary of a Dublin lawyer, regarding a case in a Washington, DC court, filed by plaintiff Stephen Thaler, who has an AI system called the Creativity Machine, which generated a …
London Creative Shop Suggests Charity Donations To Pay For Fake OOH On Real Structures August 21, 2023 by Super User A London agency has an interesting notion for dealing with the rise of fake OOH or “faux dooh” ads – donate money to effectively “pay” for virtual use of ad spaces or built spaces made to look like they have ad campaign billboards or posters. The CEO of Ad Rising suggests in a post on …
Clever Roadside OOH Display Adds Giant Phone That Flips Open Like The Real Ones August 18, 2023 by Super User This is more OOH than DOOH, but a really good example of using a mechanical element to help illustrate a product on an outdoor billboard. A campaign for a new Samsung Flip phone earlier this year in Brazil adapted a São Paulo roadside OOH display, adding a mechanical system that opens and closes a way-oversized …
London Movie Multiplex Uses Curved LED Ribbon For Huge Dynamic Menu Display August 18, 2023 by Super User The scale of multi-screen cinema lobbies and limited concession options make it possible to play with the shape, dimensions and creative for menu displays – like at this moviehouse at the big Bluewater shopping centre on the eastern outskirts of metro London. The Showcase Bluewater cinema now has a 12-metre wide LED ribbon display installed …
India Tea Brand Brings Anamorphic Illusion Ad To Sidewalk August 18, 2023 by Super User Anamorphic illusions have grown quite common on digital out of home advertising displays, but I am not sure I have seen one executed on a street-level display, as was done in India for a tea brand. The big display is in an entertainment and lifestyle district in suburban New Delhi, with the inventory sold by …
Media Owner Outfront Packages Up Its 3D Illusions As “XScape Spatial 3D Technology” August 10, 2023 by Super User This had me smirking as I read it … The OOH/DOOH media company Outfront has developed a very fancy handle for its 3D visual illusion/forced perspective work for its screens – OUTFRONT X-Scape. The company says that’s “the productized spatial capability from OUTFRONT that enables brands to create distinguishable and unique content by bringing products, features …
New E-Book Aimed At Opportunity, Challenges Of Running In-Store Display Side Of Retail Media Networks August 8, 2023 by Super User There are a LOT of blog posts and white papers out there going into the opportunity and impacts of retail media networks, but the great majority of them come at it from the angles of online and mobile, with in-store displays and messaging often not getting much more than a mention or a small section …
