Vistar Media Pushes Out Free White Paper On Optimizing DOOH Ad Campaigns August 8, 2023 by Super User The programmatic DOOH ad platform Vistar Media has made available a new white paper designed to underline the importance of optimizing creative for out-of-home advertising, and provide campaign planning strategies and operational best practices, The paper – “Mind the Gap: Bridging the Gap Between Technology & Creative in DOOH” – is a free download that …
Watch This Amazingly Detailed Visual Illusion Billboard Spot From Seoul: Video August 8, 2023 by Super User This is a long-form anamorphic illusion ad developed by the Seoul creative shop d’strict for a Korean hydration drink. d’strict was an early adopter in producing these 3D-ish visual illusions for big public video displays – most notably this one in a busy Seoul shopping and entertainment area – and the company continues to produce …
JD Sports Pairs AR Virtual Try-On Solution With Big Video Wall In Two US Stores August 4, 2023 by Super User This is an AR mirror set-up used in a couple of U.S. locations (New York Times Square and Chicago State Street) for the retailer JD Sports, which sells guess what. Virtual try-on mirrors have been around for ages, and have improved by leaps and bounds in terms of the way they work and look. This …
Color Blocks Frenetically Appear In This Public Generative Art Piece In Seoul August 1, 2023 by Super User Here’s a very different take from the shape-shifting, oozing generative art for video walls that Turkish-American artist Refik Anadol pioneered and influenced in countless other LED video wall projects. Called Host and Ghost, the piece is running on the Donuimun Museum Village Media Facade in Seoul this summer – the latest in a rotation of …
“Faux DOOH” Is Cool, But Can We Be A LOT More Open About What’s Really Going On? July 27, 2023 by Super User London double-decker buses have eyelashes that get mascara touch-ups when they roll past a giant brush mounted on a building. An iconic giant picture frame along a Dubai freeway is filled with an Adidas ad celebrating Lionel Messi’s World Cup win. Holograms loom over the buses of Manchester City’s football club as they roll through …
Arcade Gaming Classic Space Invaders Sees Revival On Big DOOH Screens Across Europe July 19, 2023 by Super User Big LED billboards across nine European cities are being used to celebrate 45 years since the original release if the iconic arcade game SPACE INVADERS, using a mash-up of technologies to drive an experience that starts on the big screens and extends to the smartphone screens of eager gamers. The SPACE INVADERS: World Defense campaign …
Cenareo Adds Video Production To Its Offer Via Acquisition Of Another French Software Firm, EasyMovie July 11, 2023 by Super User The French CMS software firm Cenareo has acquired another French software firm EasyMovie, expanding its range of solutions to include video production capabilities aimed mainly at corporate customers. Based in Paris, EasyMovie is positioned as an all-in-one video suite for busy people who don’t have “video production” in their job title. That would seemingly align …
Virtual Selfie Display For Football Giant PSG Drives Fan Engagement, Social Sharing July 10, 2023 by Super User The German interactive software firm Sensape has been marketing an AR-driven virtual selfies application for a while now, including this one with Bayern Munich, but has pushed out PR that provides some interesting insights on what happens around in-store interactive screens. It draws traffic, boosts social sharing and causes a big bump in e-mail subscriptions …
That Giant Las Vegas LED Sphere Lights Up For First Time: Pix And Video July 7, 2023 by Brad Koerner Guest Post: Brad Koerner On July 4th, the massive video screen on the exterior sphere of the MSG Las Vegas Sphere (or see the sphere’s Wikipedia page) was activated for the first time. Here’s some essential info from Wikipedia: Upon its completion, the Sphere will be 366 feet (112 m) high and 516 feet (157 m) wide at its …
Video: Have A Last, 360-Degree Look At The Creative From The InfoComm Digital Signage Mixer June 26, 2023 by Super User Here’s one last video – in 360 – showing all the content played a couple of weeks ago at the Sixteen:Nine digital signage mixer in Orlando, using that 155-foot long cruved LED volume. This one has all three creative sequences as well as the sponsor recognition sequence. The difference here is that it was shot …
