The Sheer Scale Of The LED Screen In That Now-Opened Sphere Concert Venue Is Mind-Blowing October 2, 2023 by Super User There have been many, many posts and observations about the unmissable visual impact of the LED-clad Sphere lighting up behind the Venetian in Las Vegas, but now the venue is live inside – with launch concerts featuring Irish rock giants U2. The concert and events theater at what’s called Sphere at the Venetian is 580,000 …
London’s Outernet Immersive (And Free) Visuals Experience Continues To Impress And Draw Crowds October 2, 2023 by Super User One of the sites I really wanted to see a second time while in London was the Outernet development in the center of the city, on the fringes of Soho and beside the Tottenham Court Road Station on the new-ish Elizabeth Line subway. It’s pretty amazing. The Now Building, the primary venue that has some …
Reminder: Get Your Entries In For The Global Digital Signage Awards; Sept. 30 Submission Deadline September 18, 2023 by Super User Submissions for the global Digital Signage Awards need to be in by the end of this month, and as a main media sponsor and the person behind the awards categories, I wanted to remind companies about the deadline and reinforce the rationale for entering. There are some big changes in place for the awards categories …
Giant Footballer Erling Haaland’s Console Game Avatar Made Life-Sized And Interactive For FC 24 Launch September 14, 2023 by Super User Console games have long been creating lifelike avatars of professional athletes that show up in TVs and computer monitors, but here’s a case in which an already larger-than-life athlete was produced in full size and made interactive. The London-based creative shop The Mill worked with and games producer Electronic Arts collaborated on an immersive and …
Seoul Interactive Wall Blends Projection Mapping With Conductive Ink September 12, 2023 by Super User This is a fun interactive wall that blends projection mapping with conductive ink – done back in 2020 at an art center in Seoul. You can see how someone trying out the Netmarble Game Academy exhibition is seeing visuals that just arrive or are highlighted by clever projection mapping from a ceiling projector. You can …
Video Lecture: How Social Media Amplifies Visual Trickery Run On Real DOOH LED Screens September 7, 2023 by Super User My friends and content partners at the German firm invidis have started pushing videos from the excellent digital signage summit it ran in Munich at the start of July – including this one that features a couple of senior people from the UK-based media owner Ocean Outdoor, talking about the organic relationship between digital out-of-home …
Version Of Refik Anadol’s Machine Hallucinations To Run On That New Las Vegas “Sphere” Starting Tomorrow August 31, 2023 by Super User The company behind that giant digital sphere in Las Vegas is doubling down on making a big splash with its opening – hiring a rock star act – U2 – to play the opening events in the venue this fall, and now enlisting a rock star visual artist to produce some visuals for the LED …
Real Cows, Not CGI’d Versions, Are Stars Of This 3D Illusions Billboard Campaign In UK August 29, 2023 by Super User Cows on an Ulster dairy farm wander up to a fence and look out over London’s Picadilly Circus in what’s touted as the first live-action 3D creative on a big public ad display. The campaign for the grocery division of UK retail giant Marks and Spencer was shot with real cows at a real farm, …
New Illusions Attraction On LV Strip Using Big LED Board To Run … Wait For It … Illusion-Driven Promo Spot August 28, 2023 by Super User The Museum of Illusions is opening a Las Vegas location this week, and the themed attractions company that is launching similar venues around the planet is using a big LED billboard right above its venue to make some marketing noise with, wait for it, a visual illusion. The launch campaign – building a big, shifting …
DOOH Media Giant JCDecaux’s Country Units Marketing JCDecaux 3D. August 28, 2023 by Super User Country and region units of the global out of home media owner JCDecaux seem to now be marketing what’s branded as JCDecaux 3D – displays in deployed networks that can support forced perspective visual illusions. That “support” is not in the hardware (some LED manufacturers try to sell products that can “naked eye 3D”), but …
