Shape-Shifting Data Vizualization Illuminates Entire Side Of World’s Tallest Skyscraper October 23, 2023 by Super User This would have to be the largest LED surface to date used as a digital canvas for public art – one whole side of the world’s tallest building. The Burj Khalifa – not sure when, as details are minimal – but it appears to be a recent thing. The skyscraper is clad at least on …
100+ Square, Framed LCDs Celebrate Hamburger U Trainees At McDonald’s Global HQ October 20, 2023 by Super User There’s a lot of good stuff going on with the experiential design and execution for the relocated downtown Chicago headquarters building of QSR giant McDonald’s. The company was in suburban Chicago for decades, but shifted its global headquarters to the Chicago West Loop, in a historic-looking building designed by Gensler. The HQ opened in 2018, …
New Kennedy Space Center Experience Greets Visitors With Giant 30 by 98 Foot Ground-Level LED Board October 20, 2023 by Super User A big new outdoor LED display at the Kennedy Space Center Visitor Complex in central Florida is notable for at least a couple if reasons – its sheer scale but also a physical set-up that seemingly bakes in 3D visual illusions as the default creative approach. The great majority of these anamorphic illusions are designed …
This Dubai Company Has Almost-Crazy Variety Of Kinetic Digital Display Options October 19, 2023 by Super User I stumbled across this company on Linkedin – a Dubai firm called Lazulite that does a wild variety of work using those kinetic/robotic displays that operate a bit like synchronized drawers on sliders, with LEDs on the face of each drawer. This is the same family of tech that was used for the ill-fated and …
Clever Digital Art Piece Traps People Between Books On A Shelf October 19, 2023 by Super User This is much more art than commercial signage, but a fun and interesting approach to mixing screens with physical objects. Japanese multimedia artist Hiroyasu Shimo put a screen in behind books on a bookshelf and created video that makes it appear that tiny people are stuck between the books. Hat tips Alix Pennycuick and Stephan …
Dancers Pop Out From Busy Concourse’s Wall In This Visual Illusion Campaign In NYC October 17, 2023 by Super User Hat Tip to my buddy Paul Fleuranges for passing this along … Broadcaster ABC booked a campaign across 22 screens in the Oculus retail and transport hub, which is in the World Trade Center complex in New York, to market the latest season and iteration of Dancing With The Stars. Property operator Unibail-Rodamco-Westfield U.S. (URW) …
Beauty Brand’s DOOH-Extended Reality Billboard In Kyiv Generates Huge Online Buzz October 17, 2023 by Super User This is interesting in a couple of ways – a slice of normal in Ukraine’s main city and evidence of the impact of marketing stunts using big outdoor digital displays. The beauty brand Maybelline worked with an extended reality company called Ffface.me to promote a new mascara product called Falsies Surreal, using a street-level kiosk …
Chilean Bakery Uses Digital Split-Flap Displays For Full Five-Screen Menu Board October 16, 2023 by Super User Most of the flip-disc and split-flap installations I’ve seen – old-school mechanical or digital – have tended to be single screens that are used more for the visual novelty than as a functional communications tool – which was the main use for the original spinning and chattering status board displays at airports and rail stations. …
Giant Vending Machine And 3D Illusions Used To Market Coca-Cola Product On Danish Mall Screen October 12, 2023 by Super User This is an interesting blend of 3D visual illusions with a bolted-on, out-sized physical add-ons to a big LED display in a Copenhagen shopping mall – marketing a new Coca-Cola beverage. The campaign mimics a giant Rube Goldberg-esque vending machine to building consumer interest in Coca-Cola Zero Sugar. From a Coke exec on Linkedin: An …
Using AI For Illustrative Images For Signage And Marketing, Getting Better, But It Has A Ways To Go Still October 4, 2023 by Super User I tried back in the summer to use Midjourney to create illustrative images for blog posts, and the results would be best described as Salvador Dali-esque. Now the other main generative AI image tool Dalle has version 3 available, via Microsoft’s Bing browser, and it is noticeably better – bit not quite there if industry …
