DSE Announces 2012 Apex Award Finalists For Installations January 17, 2012 by Super User The Digital Signage Expo folks have announced 33 finalists for its Apex Awards, which celebrate innovation in the development and deployment of digital signage technology. The nominees in 11 categories were chosen from a field of 88 entrants, representing 18 countries. The judges were five industry journalists. <start mild rant> I don’t know who the judges are, …
AM Conference On Content Set For Jan. 24th In Toronto January 11, 2012 by Super User Maybe I have just been in this sector too long, or just too jaded, but my instant reaction to word of an event billed as the Digital Signage Masters Series: CONTENT is King – Best Practices is a plea to be shot and put out of my misery. Anyway, setting the hybrid over-grandiose/dead-tired event handle …
Pattison Onestop Teams With National Film Board of Canada For Unique Digital OOH Content January 6, 2012 by Super User Pattison Onestop continues to do some decidedly different things (yay!) with programming on its big screen network in Toronto’s subway system – the latest being a collaboration with the famed National Film Board of Canada. The HIGHRISE/ONE MILLIONth TOWER project (their CAPS, not sure why) is a multimedia program that includes video running on platform screens …
New Twist? – Digital OOH Network’s Content Goes Online December 21, 2011 by Super User No end of content has been pulled from other mediums to populate digital signage screens – from newspaper headlines turned into (ugh) news tickers to snippets of broadcast and online TV. But I can’t recall much, at all, going in the other direction – with content produced for a digital screen network finding its way …
Another big tech distributor adds content component December 9, 2011 by Super User The drive to sell content as a SKU in a digital signage order continues, this time with Tech Data doing a deal with Saddle Ranch Digital for “an exclusive line of SKUs specifically developed for Tech Data to complement its full line of content creation and management services.” “Our new partnership with Tech Data brings …
Everything old is new again dep’t: Crowd games in cinema December 3, 2011 by Super User MediaPost has a story up about how National CineMedia and the Audience Entertainment Group have launched an interactive gaming element to the pre-movie entertainment content and Digital OOH advertising package. Called AudienceGame, MediaPost reports that the movie audience controls the on-screen action by moving their arms back and forth in unison (or something close to it), …
Google’s Maps go indoors; digital wayfinding guys twitch November 29, 2011 by Super User [youtube id=”Gy-DI_bWElg” width=”600″ height=”350″] If your company has been developing wayfinding applications, particularly for things like airports and malls, you’ve probably been thinking Google might present a bit of a problem at some point. That point appears to have arrived, with Google’s announcement that the maps it serves up that allow billions of people to …
Electrosonic projection-maps a hotel for trade show party November 29, 2011 by Super User You start to realize what you once thought was really exotic stuff is starting to go mainstream when you see it used for corporate parties. In this case, big AV integrator Electrosonic rolled 3D projection mapping of a hotel facade into the bag of tricks for its 10th annual party for clients and partners at the …
Saks lights up holidays with 3D projection map on NY flagship store November 29, 2011 by Super User I am in New York for part of next week and along with a couple of meetings, I hope to see a lot of ambitious holiday celebration stuff that starts with very big trees and includes some interesting digital work in windows and on the sides of buildings. One of the tour stops will be …
DOOHgood Update November 24, 2011 by Super User Thanksgiving Day (the US version, at least) seems a somewhat appropriate time to provide a quick update on the activities of DOOHgood, the industry effort to distribute video Public Service Announcements to Digital OOH networks who have remnant ad time available. The effort started with the tsunami back in March, as DOOH4Relief, and transformed into …
