rAVe: Measuring the Success of Digital Signage Content November 21, 2011 by rave This rAVe Publications opinion piece was written by Debbie Wilson-Dewitt, Marketing Communications Manager at the digital signage software firm VISIX. When we talk about ROI, it can be return on investment, return on involvement or just how to know your digital signage is working. A lot of people don’t think about measurement when planning their …
Radio City Music Hall gets projection-mapped for Rockettes November 14, 2011 by Super User It’s hard not to like 3-D projection mapping – the complicated but big-impact process of blasting big visuals on irregular surfaces. We’ve seen it done on ancient churches and big office towers, and on the iconic roofline of the Sydney opera house. Now the Rockettes’ Christmas show at Radio City Music Hall – which I …
PRN renews content deal with NFL Network November 14, 2011 by Super User Are NFL highlights the sort of thing that will draw eyeballs to Digital OOH screens? Sometimes, yes, I’d imagine. In other circumstances, more of a maybe. Premier Retail Networks, Inc. (aka PRN) has renewed an agreement with the NFL Network to show touchowns, picks and big hits on in-store media network screens it manages and …
Visit Norway, from your subway seat November 11, 2011 by Super User [vimeo id=”31475670″ width=”600″ height=”350″] A couple of students at the Miami Ad School are getting some attention online for an advertising project that uses LED light bars to create advertising in subway tunnels. The technology – which has been around for a few years now – uses the motion of the subway trains to create …
Awards: DSA Crowns Its Content Kings (updated) November 9, 2011 by Super User The Digital Screenmedia Association handed out its inaugural Crown Awards last night, and based on Tweets from Paul Flanigan of Saddle Ranch Digital (and a judge of the thing) and my own decoding, here’s the UNOFFICIAL winner’s list: Updated: Here’s the official list the DSA has now posted: Category – Point of Wait Gold: Complete …
Guest Post: Measuring the Advantages of Retail Digital Signage November 9, 2011 by Rich Ventura Shipments of digital signage displays to the retail sector are expected to triple by 2013, according to market research firm iSuppli Corp. That’s encouraging news in an industry that faces an uncertain holiday buying season. Yet digital signage alone won’t transform a particular retail store or chain. A thoughtful approach must accompany any digital signage …
Augmented reality install lets mall-goers experience National Geographic November 8, 2011 by Super User As spotted by OOH-TV … This is a campaign for the National Geographic Channel, in Hungary, that combined augmented reality and a big LED board for an immersive experience that let people at a shopping mall virtually intermingle with wild and extinct animals. Very cool stuff, and reminiscent of that Fallen Angel campaign done for …
Four Winds’ interactive GoBoards now in 400-plus Marriotts November 8, 2011 by Super User Denver’s Four Winds Interactive has quietly built up a nice business with Courtyard by Marriott for the big GoBoard interactive displays you’ll find in the hotel chain’s lobbies. There are now GoBoards in almost 400 U.S. locations, and the latest version of the software driving the screens, announced today, adds some interesting new wrinkles. The …
Asics does slick digital domination wall in NYC subway station November 4, 2011 by Super User In the traditional out of home business, an ad campaign that pretty much takes over an environment is called a domination campaign. This is something of a digital domination program put together at the Columbus Circle subway station in New York. Inwindow Outdoor is known primarily for doing hybrid digital and graphic print programs on …
3M tech opens possibility to analyze screen placement effectiveness in retail November 4, 2011 by Super User I am down in St. Paul, Minnesota with a group of industry smarty-pants … plus not-so-bright me … on the invitation of 3M. The display and graphics group at 3M is getting increasingly active and interested in the business possibilities for its technology and services, particularly as it relates to digital merchandising in retail. We …
