DOOHgood: Get Ads Up To Help Red Cross With Tornado Relief March 2, 2012 by Super User I was just watching the news and listening to the shattering description of how a town in Indiana took a direct hit this afternoon from what was probably an EF4 twister. Awful. A LOT of help will be needed for this outbreak, which could last for weeks, as it is waaay early for tornadoes and …
Cirque Coming To DSE … Well Sorta February 29, 2012 by Super User [youtube id=”2Rrree9VV3M” width=”600″ height=”350″] Arrangements have come together to get a version of the BuzzWall that Arsenal Media did for Sun Life Financial and put it in the Christie booth next week at DSE in Las Vegas. The experiential wall has Christie’s MicroTiles as the focal point, and Arsenal’s content is as good as always, …
Hellberg: Get Your Story Right February 29, 2012 by Pat Hellberg My Preset Group partner Pat Hellberg doesn’t write often, but when he does, it’s always good. With almost two decades working with one of the world’s great brands behind him, ex-Nike guy Pat is one of too few “experts” in this sector who can speak with genuine authority about content. As DSE approaches next week, …
Interview: Screenfeed’s CEO On Adding Video To Service February 17, 2012 by Super User Jeremy Gavin is the CEO/Founder of Minneapolis-based Screenfeed, which provides licensed content feeds to digital signage and digital OOH networks. The four-year-old company started with still images and headlines, but has recently added full screen video clips. I asked Jeremy to field a set of questions about the service: So you’ve added video feeds to …
Four Low-Cost Options For Digital Signage Creative February 16, 2012 by Super User If you want really great, visually compelling and impactful creative for your digital signage network, you’re going to pay handsomely for it because talent has a price. But new online tools are emerging that can seriously cut costs on some of the advertising and marketing creative that will never have much in the way of …
AdSpace Campaign For Fox Uses 1,000-plus Ad Iterations February 13, 2012 by Super User From conversations I get a sense a lot of networks only rarely use the full targeting and scheduling capabilities built into their software, because the advertisers have one or maybe a small handful of spots they want to run, and not a lot of variety in how they need to be placed and run. So …
Interactive: Starry Night Set In Motion February 11, 2012 by Super User [vimeo id=”36466564″ width=”600″ height=”350″] Oh wow. As seen on tech blog The Verge, Greek visual artist Petros Vrellis has taken one of the most famous paintings ever done and made it into an interactive, multi-touch project. Van Gogh’s “Starry Night” uses “80,000 ‘particles’ which flow around the 1920 x 1080 resolution environment at 30 frames …
Zoom In, And Again, And Again, And Again, And … February 8, 2012 by Super User [youtube id=”4S1ER6Ya53A” width=”600″ height=”350″] This is pretty darn cool – an infinitely zooming interactive touch application developed by Toronto-based Content Interface. You pinch an image and zoom in to realize the pixels that define that image are actually images themselves, and when you zoom in more, the effect repeats. Endlessly. Every straight teenaged boy on …
Digital Signage Saving Millions In Plant Costs For Flooring Giant January 31, 2012 by Super User LA-based software firm UCView has posted a nice white paper about work it did with the world’s biggest flooring supplier, Georgia-based Mohawk Industries. It’s interesting because along with sorting out how to get HR and other company information out to masses of workers who don’t have or need company emails, the software is being used …
DSE Announces Content Award Finalists January 18, 2012 by Super User On the heels of announcing the Apex Award nominees for digital signage projects, the Digital Signage Expo folks have announced the finalists for its annual content awards. The awards “recognize originality in content applications tailored specifically for the many and varied global DOOH audiences. Nominees are content developers, whether advertising agencies, network operators or end …
