Insteo Debuts New HTML5-Driven Twitter Visuals At ScreenMedia Expo May 16, 2012 by Super User This is cool and kinda funny. Dear Adobe Flash, It’s been great, but we’re moving on. Yes, the rumors are true, we’ve been hanging out with HTML5. It’s SO much better! Our new digital signage content is HTML5 based – runs on Android, iOS, Digital Signage players. Great for events, retail, clubs, classrooms, boardrooms – …
Insteo’s Mobile-Digital Signage Mash-Up Drives Live Event Traffic At NAB April 19, 2012 by Super User The guys at Insteo just wrapped up the National Association of Broadcasters show in Las Vegas, having put together an intriguing mobile-digital screen execution for the broadcast and photo gear supply firm Vitec, which has one of the biggest booths at the annual show. “Vitec hired us to help with their Live Event area,” says …
Awards: MediaPost Hands Out Digital OOH Creative Honors April 12, 2012 by Super User InWindow Outdoor won the Best in Show award yesterday at the MediaPost Digital Out-of-Home Media Awards ceremony in New York, held at the tail-end of that day-long Digital OOH forum. The award was for that Run with Ryan campaign for Asics that was installed in New York’s Columbus Circle subway station. The installation, which has …
Screenfeed Adds Video News Feed And Content Moderation Tools April 11, 2012 by Super User I’m often not sold on the idea of news as valuable content on digital screen networks (it’s not exactly hard content to get if you’re interested), but if you are going to do it, do it well. It’s the reason I like Minneapolis-St. Paul-based Screenfeed, which DOESN”T do news tickers and pretty carefully curates and …
Download DOOHgood Spots And Help Texas Twister Relief April 4, 2012 by Super User The site of 53-footers being tossed around a trucking center yard like leaves on a lawn as twisters blew through the Dallas-Forth Worth area is a jarring reminder that the tornado season started early in the US this year and will be a bad one. You can help – in small but important ways – …
New DOOHgood Creative Available For Tornado Relief March 12, 2012 by Super User We have another great spot developed for DOOHgood, again focused on raising funds to help recent and future (unfortunately) victims of tornadoes in the United States. The traditional tornado season hasn’t even really started, but as well all know it has been deadly. We’re asking Digital OOH and non-advertising networks to run these spots in …
188 Feet of Preset Group Logo March 12, 2012 by Super User I usually do everything in my power to get the hell out of the way when cameras get pointed at me, given how much the camera lens doesn’t love me. But this was too cool to pass up. Among the things we did for the big Preset Group mixer last week was get some time …
DSE Awards: DOOHgood Does Good March 8, 2012 by Super User DOOHgood, the all-volunteer effort started a year ago to help drive donations to the Japanese tsunami and quake relief effort – using original video PSAs on spare inventory on screen networks – won a gold award at the DSE content and Apex awards last night. Jim Nista and I went up to accept the award …
DOOHgood: 2012 Tornado Relief Spot Ready For Download March 5, 2012 by Super User The guys at Insteo have two trade shows this week and are a big part of the Preset DSE Mixer, as well, but they still took time this weekend to build a new ad spot for the 2012 tornado outbreak that laid waste to entire towns in Indiana and surrounding states. The American Red Cross …
Support “A Million Hearts To Japan” March 5, 2012 by Super User [youtube id=”nxTEkSFPius” width=”600″ height=”350″] Neil van Wouw is the transplanted Canadian in Japan who, for the past year, has been working tirelessly to keep Japan’s recovery in the spotlight through micro-documentaries intended for Digital OOH networks. Neil is in Las Vegas this week and sent a note last night asking for help to send “A Million …
