Projects: Pizza Hut’s Tabletop Ordering Concept March 3, 2014 by Super User Here’s a concept tabletop ordering system being touted by Pizza Hut as the possible future of dining in your local mega-chain pizzeria. It has about as much chance of being commonplace in the chain as food critics describing the stuff coming out of the ovens in glowing terms. I like the concept and the execution …
See A Static Poster Model’s Hair Windswept By Passing Subway Cars February 27, 2014 by Super User I love the simplicity of this. On the platform of a Stockholm subway stop, what looks like a static backlit poster ad for Apotek Hjärtat’s Apolosophy hair care products comes alive when a train comes into the station. The hair on the model in the ad is as windswept as that of the other people on …
Well Of Course People Buy More Beer When They Get Weather Reports February 20, 2014 by Super User Spotted by a reader at a convenience store in Gatineau, Quebec (near Ottawa). Anheuser-Busch InBev has had these in Canada for a few years now, but I made the silly assumption they were put in place to move boxes of beer. Apparently the plan is also to give shoppers sports score and tell tell them what …
DSE 2014 Awards: The Winning Content Projects February 16, 2014 by Super User Here’s the Content Award winners from last week at DSE. As with the project awards, it is good to see some entries and winners who are from outside the usual suspects. Award Arts, Entertainment & Recreation Gold – Niles Creative Group, for content created for Freedom Hall, George W. Bush Presidential Center Silver – Unified …
DSE 2014 Awards: The Winning Apex Projects February 15, 2014 by Super User Earlier this week at Digital Signage Expo the Apex & Content Awards were handed out at the annual dinner. What’s impressive this year was the variety of entrants and winners. Whereas there have been some past winners who got awards seemingly because they were among a handful of entrants, it looks like a LOT of different …
Experiential Can’t Be Just A Buzzword: Denys Lavigne February 6, 2014 by Super User High-impact digital visual projects in corporate and public venues are quickly growing commonplace, but they only truly work when they deliver an experience that respects key parameters, says Denys Lavigne, the President of creative agency Arsenal Media, looking ahead to a couple of speaking gigs at DSE. “Experiential can’t be just a buzzword,” says Lavigne. …
Wow Factor Takes A Team February 4, 2014 by Stephanie Gutnik Guest Post: Sean James, Managed Services, Christie My work puts me in the middle of a lot of tremendous visual projects designed to grab attention, communicate a message, and deliver an experience. If there’s a common thread among all of those projects, it’s the team approach used from the idea stage all the way through …
Seenspire Heading To Vegas For Three Creative Awards, Less Than Year After Opening Up February 4, 2014 by Super User I’m looking forward to meeting a bunch of people next week that I know by phone, e-mail and Skype, but have never talked to in person. One of them is Sam Mekonen, a co-founder of Seenspire. It’s a Belgian company that does a really interesting, somewhat rare blend of automated content feeds for signage networks, …
Mixer Sponsor Profile: Freshwater Digital Media Partners January 25, 2014 by Super User The Preset Group Mixer at DSE has grown into a pretty ambitious undertaking, that takes a lot of time and money to pull together. It doesn’t happen without sponsors and one of the ways we try to say thanks and recognize the help is through sponsor profiles on this blog. First up is a new …
Screenfeed Has Automated Sochi Content At Start Line January 21, 2014 by Super User This looks like a smart, timely and sticky content plan for February. Minneapolis-based Screenfeed has a set of three content feeds for the Sochi Winter Olympics (did I just infringe some rights thing by typing that???). There’s news in pictures, video footage and medal standings. The one-time feed fee starts at $20 a player, and …
