How To Amplify Consumer Engagement By Combining Social & Digital OOH January 20, 2014 by Paul Vincent GUEST POST Although the rationale for leveraging social media in a cross channel strategy is obvious to some, it remains less obvious to many in the Out Of Home industry. So it’s worthwhile both explaining that rationale, and then demonstrating its measurable impact. The “old way” of advertising was one way, akin to monologue, where …
Projects: Perch’s Interactive Cosmetics Demo At NRF January 13, 2014 by Super User Perch Interactive, which does a nice job packaging up interactive projection tech for retail, is showing an interactive nail polish station at this week’s NRF.
Free MLK Day Spot Available To Digital Signage Network Operators January 10, 2014 by Super User Louisville, KY-based Codigo has developed a nice video piece that U.S. network operators are free to use to mark Martin Luther King Day. The company – a solutions provider primarily for financial institutions – does very nice content, and this is a good example. They’ve made versions available for download as: SWiSH Project File .MP4/H.264 …
Marriage Of Environmental Design And Digital Focus Of Upcoming Web Talk December 18, 2013 by Super User There’s no end of webinars being run by companies and self-promoters, and the subject lines tend to get a “Yeah, whatever” from me in most cases. But there’s a potentially good one coming up in January, as something of a lead-in to what looks to be a particularly good pre-show conference at Digital Signage Expo. …
Full List: Digital Signage Expo Content & Project Award Noms December 17, 2013 by Super User Digital Signage Expo announced a couple of big piles of finalists for its Apex Awards and Content Awards, to be handed out in a few weeks at the annual trade show in Las Vegas. The Apex Awards are for innovation in the development and deployment of technology while the content awards are for guess what. …
What Apple’s iBeacons Mean For Digital Signage December 6, 2013 by Super User Apple has reportedly turned on its iBeacons capability in all of its 250+ US stores, giving it the capability to push messages to opted-in shoppers as they wander near and into the store. The tech uses the newest low-energy flavor of Bluetooth, and users need an official iOS Apple Store app for things to start …
DOOHgood Spots Running In Finland December 2, 2013 by Super User Here’s a shot of a DOOHgood campaign for Typhoon Haiyan relief running in a shopping mall in Finland, thanks to JC Decaux and BeatPixels. The spot has been running on 72 screens in Finnish malls, including those huge 70-inch displays. A reminder now that we’re past Thanksgiving and the global news media has moved on …
Flixio’s Festive Food Fight November 21, 2013 by Super User Portland-based digital signage creative shop Flixio (they do other stuff, too) has sent out a very nicely done reverse food fight thing showing, I assume, staff having and flinging their Thanksgiving feast. Enjoy.
Finnish DOOHgood Typhoon Haiyan Spots Now Available November 17, 2013 by Super User DOOHgood has added another country with Red Cross video PSAs available for Typhoon Haiyan relief – Finland. They are put together by BeatPixels in the UK – which has some Finnish ties. The spots are available in 1080P and 720P, and in both landscape and portrait. Download site: https://www.dropbox.com/sh/o0sb48kv4e4dzz5/uBJbnvYzFq/Finland For Finnish networks – ad-based or otherwise …
One Week Of DOOHgood November 16, 2013 by Super User Having seen the footages that was starting to trickle in fro he Philippines it was pretty obvious by this part Monday morning that the DOOHgood effort born out of the Japan Tsunami needed to be ramped up to full scale again. So Monday morning, I started writing emails and posts. By Friday evening, we had …
