Using Video To Get Your Message Out March 26, 2014 by Super User This is a visual medium, so I have regularly harped away about how few companies use video to market their products, services or successes. There’s some really good stuff out here and there, but it can cost a bunch of money to produce, and budget fears probably stop a lot of video ideas in their tracks. …
Projects: Digital OOH Prankvertising At A UK Bus Top March 24, 2014 by Super User There’s been a run of brand-sponsored “prankvertising” videos that seem to revel in scaring the living crap out of people. They get a lot attention, but you have to wonder whether the buzz is worth all the negatives generated by stuff that borders on mean spirited and nasty. The ones I have seen are done …
DSA Announces Awards Of Excellence, 2nd Awards In Four Months March 13, 2014 by Super User The Digital Screenmedia Association has pushed out a news release announcing the winners of its 2014 Awards Of Excellence. These are not the same awards as the ones – called the DSA Crown Awards – that the DSA handed out a little over four months ago in New York, ahead of what’s now called CEW. This …
Video You Can Shop While You Watch March 12, 2014 by Super User Mine All Mine on Nowness.com It will shock most readers, but in truth I am not all that well versed in contemporary dance or fashion. But I nonetheless watched this video because of the built-in capability: it’s shoppable. The online culture site Nowness has started running videos that blend content and commerce. As Luxury Daily …
2 Hemisphere Puts Digital Signage Content Focus On Health March 11, 2014 by Super User Ventura, California-based agency 2 Hemispheres, which lists digital signage content among several capabilities, has started making noise about its impressive library of health-focused content available for digital signage network operators. The agency has some 200 digital signage network-tuned video clips on a variety of health topics, available for download by network operators. Executive Creative Director James …
Signagelive Now Has Screenfeed Inside March 9, 2014 by Super User A few digital signage software companies have talked in the last two or three years about their plans to make content marketplaces part of their offer, but I’ve not seen a lot that extends beyond some content widgets for weather and tickers. Instead, the companies that do automated content feeds have been, by and large, …
Startup Neuranet Uses HTML5 To Build Multiple Ads Fast, And At Once March 7, 2014 by Super User One of the start-ups I spent time with at this week’s DX3 conference in Toronto was Neuranet, which has developed an online ad production tool called Flexitive. Based on HTML5 and other technologies that have really just bubbled up in the last two-three years, the SaaS-based service allows creatives (and minimally creative marketers) to build …
Three Content Options, Two Free, For St. Patrick’s Day Greetings March 6, 2014 by Super User St. Paddy’s Day is less than two weeks out and if your network or business has a lot of Celtic people – or just a lot of people who seize that day for serious partying – you might want to get a greeting on the screen. Here are three options for you (there may be …
Projects: Oscars Red Carpet Stretches All The Way To US Malls March 6, 2014 by Super User Screenfeed has long been known for curating and very nicely presenting news, data, images and video in automated feeds for digital signage networks, but it added an interesting new wrinkle the other night when it live-streamed video from the Academy Awards red carpet last Sunday. The live stream took over large digital screens placed in several …
Research: Digital Signage Tuned To Boomers, And Their Parents March 4, 2014 by Super User A new report from market research giant Nielsen should be a good reminder to brand marketers that one of their biggest, and in many cases most affluent audiences, needs some help getting and absorbing messages. While it’s funny to hear stories about grandmothers in their 80s struggling with Skype cameras and the UIs of smartphones, …
