Projects: KLM’s Trans-Ocean High Five Machine September 4, 2014 by Super User Here’s a nice, obviously ruggedized-like-crazy interactive screen project for KLM. Big daylight-readable touchscreens are installed in public plazas in Amsterdam and New York. There’s a live cam feed and audio and the engagement piece has strangers on two continents trying to sync a virtual high five to win freebie airline tickets. [embedplusvideo height=”388″ width=”690″ editlink=”http://bit.ly/1unCU4Y” …
Letting Go of Control: Social Media Signage and User Generated Content August 28, 2014 by Tim Griffin Guest Post: Ryan Gushue, Enplug One of the oft repeated axioms in the industry is “Content is King.” You may have a flawless hardware implementation and a perfect software configuration — but without a comprehensive content strategy, your project is destined for mediocrity. Traditional solutions to this issue range from paying a content provider, to …
Why A Giant Bunny Is All Over Digital Signage Demo Screens August 28, 2014 by Super User Ever wonder why you see this animated character on so many demos for digital signage displays and software” Two words: Open Source. The 10-minute animated short Big Buck Bunny is a 2007-8 production underwritten by a foundation that also has free, open animation software. This was a way to push the capabilities of the software. The …
In Digital Signage, Everyone’s A Content Producer August 27, 2014 by Super User In the talks I have been doing lately, one of the points I’ve been raising consistently is that everyone is now a potential content producer for digital signs. We’re all walking around with smartphones that are as good or better than many point and shoots. Most phones and tablets also tend to have pretty good …
Projects: Virtual Paparazzi At The Movie House August 27, 2014 by Super User The Cineplex Digital Solutions team turned on experiential video walls in three of the parent company’s Toronto-area movieplexes this week, creating something of a virtual paparazzi experience for people heading in to see the latest blockbuster. The walls have three components – two very large LCDs with touch overlays on either side of a rectangular …
ABC’s Day In Pictures Is Broadcast Content That Works On Digital Signs August 19, 2014 by Super User It’s rare when broadcast news material makes an effective jump across mediums and on to digital signs. We’ve all seen newscasts with talking heads on place-based screens where there’s no audio support. And we’ve seen local news reports shoveled into the programming schedules of digital sign networks, and wondered why is that there? My little …
Seven Ways To Get Your Digital Signage Creative Seen And Remembered August 19, 2014 by MarkJanke GUEST POST: TOM PRITZKER, JOHN RYAN Digital signage is its own highly-nuanced medium. It looks like TV, works like the Web and takes a lot of visual cues from outdoor advertising. Most mediums have defined activities – people who sit and watch TV, listen to radio, read newspapers and surf the web. With digital signage, …
The Weird Box Emerges From Digital Signage Shadows July 24, 2014 by Super User CE labs has been a loyal Sixteen:Nine advertiser for at least a year now, providing playback and distribution gear, software and services in the digital signage space. The Dallas-based company is very good at keeping marketing materials fresh, and I was intrigued by a new set of ads promoting something they’ve dubbed The Weird Box. …
Pattison Extends SmartAd Platform To Canada’s Outdoor LED Boards July 22, 2014 by Super User Pattison Outdoor Advertising, the biggest national OOH and Digital OOH company up here in the cradle of curling and poutine, has extended a “smart ad” system used until now on inside inventory to the big LED boards along Canada’s three paved roads. With the Adobe Flash-driven smartAD advertising engine, Pattison’s advertisers “have the ability to quickly …
Projects: A Tale Of Two Projected Cars July 10, 2014 by Super User There have been a couple of demo projects out recently that have really pushed some new thinking about how motor vehicles could be marketed in showrooms or, possibly more to the point, in places away from car-filled showrooms. Christie Digital demo’d projection mapping on the small surface of a car of a scale model car …
