Guest Post: Digital Signage Plays Prominent Role In Broader Marketing Ecosystem July 9, 2014 by Michael Arnett Guest Post: Michael Arnett, Aurora Dynamic As impressive and flexible as digital signage is, all things considered it’s a significant piece of a much larger, cohesive communications puzzle. Strategic efforts should always be mindful of the other digital mediums in play for established brands, most notably online and mobile. Catering to connected viewers …
Nebraska’s Blabfeed Offers Up $69 Digital Signage Creative July 7, 2014 by Super User So … how about full-motion graphic ads produced for $69? That’s the pitch from a company called blabfeed, based in Bellevue, Nebraska. As a way to generate some attention for its services, the company has a limited time offer out for $69 flat-rate content development. blabfeed is primarily a VAR and integrator, so it has …
Video: Tim Hortons In-Store Dining Network June 23, 2014 by Super User The Canadian coffee chain Tim Hortons is such a part of the cultural landscape up here that someone actually produces a very polished-looking independent blog called Inside Timmies. Michael Tutton from Ontario Lottery came across a post about the chain’s in-store TV, which includes a video of the programming. This picks up on his Tweet. …
Why 4K Isn’t Yet Ready For Digital Signage Prime Time June 21, 2014 by Tara Parachuk Guest Post: Manuel Edghill, digbil Much buzz has been generated in the digital signage industry surrounding 4K displays and content. A lot of this hype is generated by 4K display manufacturers. But is 4K truly ready to become mainstream in digital signage? Most potential consumers of 4K displays who have viewed them in person have typically …
Data Visualization Is The Next Big Thing In Digital Signage June 17, 2014 by Super User Two of three of us are visual learners. We’d rather see it, as opposed to read it. We like to understand, quickly and in visual terms, what’s going on. The ancient adage about a picture being worth 1,000 words is very relevant to digital signage, particularly when most people who get around screens glance at …
Fashion Video Firm Transitioning From DVDs To Digital Signage Network June 13, 2014 by Super User A New York-based video production company called Video Catalogue, or VIDCAT for short, has launched Screen Fashion TV – a digital signage content network that runs material from premium fashion shows. The company has been producing and distributing fashion show DVDs for a decade, but has jumped on the combination of low-cost Android boxes and …
Screenfeed’s Free World Cup Results Feed Kicks Off Today June 12, 2014 by Super User I think I saw a tweet from Jeremy Gavin at Screenfeed suggesting he has more than 200 networks that have already picked up his free World Cup match results feed. The tournament starts today and Gavin’s company is making free content available to networks, and no doubt piucking up some paid business through other World …
Thoughts On Nine Days In 12 Time Zones Ahead June 10, 2014 by Super User If you want a good sense of how this industry is or will be going through massive disruption, seize on the opportunity – like I just did – to go to Asia. You’ll see what happens when everyone has broadband and digital payments are common. You’ll see what happens when 100s of companies are all making …
First Look: Oakley’s Ambient Ceiling in NYC 5th Ave Store May 22, 2014 by Super User I was in New York for a couple of days this week and made it something of a mission to get up to 5th Avenue and 46th Street to see what Montreal’s Moment Factory creative shop did with Oakley’s store on that high-end shopping strip. I wrote about recently, and ran some provided photos, but …
Screenfeed Kicks Off Free World Cup Content Feed For Digital Signage Operators May 21, 2014 by Super User Content feed packager Screenfeed (loyal Sixteen:Nine advertiser) has released a nice free feed for network operators that are interested in running final scores from the upcoming football (soccer) World Cup. The automated feed is free to whoever wants it, presumably as a sampler and as a carrot to get operators interested in running a separate, …
