Projects: Live Data To Posters Pushes Home Energy Mobile Controls October 16, 2014 by Super User I like this – the UK startup Liveposter worked with Posterscope and an agency, CHI&Partners, to promote the Hive Active Heating service of British Gas on digital screens around London. The thrust of the campaign is to let consumers know that if they were using the mobile service, they could be firing up the furnace …
Projects: A Jersey Island Fort Gets Projection-Mapped October 16, 2014 by Super User St. Aubin’s Fort is an old fort on an islet off the main island of Jersey, one of the little UK-related islands in the English Channel. You can walk out to the fort on a causeway when the tide is low, but it’s a teeny island at high tide. As part of a film fest …
Agency-Level Ad Spot In 11 Minutes October 16, 2014 by Super User I have had a few questions for industry contacts asking if they could get logins to try out Spotomate, the DIY creative service I launched yesterday. No problem, I said. Fact is, you don’t need logins. You just go to Spotomate, select a template, and then Create A Video. It’s completely free to try and …
Free Download: Halloween Greeting October 15, 2014 by Super User Charlotte solutions provider 11 Giraffes has posted a free HD video download of a Happy Halloween greeting useful on just about any network. There are no evident strings attached, and no branding. I’ll make the reasonable assumption this drives some curiosity and traffic to the website.
Spotomate Lets End-Users, Vendors Build Agency-Quality Ads For $75 Or Less October 15, 2014 by Super User If you have been around digital signage for a while, you’ve heard the phrase: Feed The Beast. Screen networks are always hungry for new content. Don’t feed them with new material, and you end up with stale networks. Feed them regularly, and you have the accounting team coming down the hallway asking about how to …
We’re All Content Creators, So How Do We Curate It All? October 15, 2014 by Super User We’re all content creators now, and we’re all producing content in some form that could, in theory, find its way on to digital screens. We take photos and shoot videos with our phones, and post them to social channels. We make snarky comments and tweet them. Most of it should stay where it is, but …
HTML5 Now Far Outstrips Flash For Supported Media Environments October 8, 2014 by Super User Were there any doubts about the adoption rate for HTML5 and the argument that Adobe Flash was still the way to go for malleable, update-able motion graphics on digital signs, take a look at this graphic from Neuranet, the Toronto start-up that does HTML5 ad authoring. HTML5 caught up to Flash a year ago, and …
Projects: Stanford 60-Seat Classroom Gets Wall-Eating 192-MicroTiles Array October 6, 2014 by Super User Here’s a 32-unit wide by 6 high wall of Christie MicroTiles in a 60-seat, yup, classroom at Stanford University. Yes, that’s 192 Tiles eating pretty much a whole wall in the Wallenberg Hall, which is used for journalism and social sciences classes, as well as some special events. Wow. Reports Christie: Opened in 2002, the Wallenberg …
If Your Job’s About Effective Digital Signage, You Want To Be At Xlab October 2, 2014 by Super User With DSrupted, a speaking thing earlier this week and a quick 1-day run through G2E out of the way, I’m now looking forward to my next conference -SEGD’s Xlab 2014 in New York on Nov. 6th. It will be a kooky few days because there’s also the DPAA’s annual event, CEW (formerly CETW and before …
Projects: Interactive Gesture Wall For Sick Kids September 19, 2014 by Super User The Nemours/Alfred I. duPont Hospital for Children in Wilmington, Delaware has turned on an interactive “Discovery Zone” video wall that works of Kinect2 gesture technology and shows on 45 NEC 46-inch displays. The 50-foot wide by 9-foot tall wall is located in a new atrium area of the hospital. It’s designed to allow up to 30 kids, …
