Research: A Video Also Worth A Thousand Words May 12, 2015 by Super User The automated video creation service Animoto has released results of research that reinforces the wide understanding that most consumers would rather watch a video about a product than read about it. The Animoto Online and Social Video Marketing Study, based on feedback from 1,051 U.S. consumers, suggests people prefer to interact with businesses through video and …
Projects: Fans Get Their Hockey Beards On For NY Rangers Games May 4, 2015 by Super User MVP Interactive is doing a fan activation thing with pro hockey’s New York Rangers – using interactive screens that allow even little kids to get their playoff beard on. Fans can instantly grow their own beard based off a current player’s unique and personal styled beard and long hockey hair. Using QR codes, pre-registered fans …
Sightings: Digital Vending Machine At SFO May 4, 2015 by Super User Spotted a pair of digital vending machines at a Delta concourse at SFO. I know the concept or tech is not new, but it was the first time I’ve seen a vending unit in North America that wasn’t specific to a brand, ie Coke. Again, I’m sure they’ve been around for a while, but a first …
Projects: Generative Visualized Data At Rome Diesel Flagship April 30, 2015 by Super User Apparel retailer Diesel opened a flagship store in Rome last fall that included an entry area dominated by an immersive video wall running content from a German digital artist. The abstract digital display, reports GDR UK, “draws from geographical data taken from maps of Rome. Its colour, growth and movement is based upon the use …
DSrupted: How One Guy Reimagined Digital Signage Content April 29, 2015 by Super User When I watched a video a couple of months back about a corporate communications digital signage program in the customer contact center at Blinds.com, the first words out of my mouth were: “That’s <naughty word> brilliant.” So I am very happy to report that the guy who put it together will be in Toronto this …
Not So Fun Fact: Consumers Don’t Recall 75% Of Spots They See April 29, 2015 by Super User Nielsen president Randall Beard has a sobering little stat on the company blog today, noting how only 25% of consumers exposed to an ad the previous day can correctly remember the ad and the brand it was pushing. That’s based on Nielsen’s measurement of 1.7 million TV ads, over the past 13 years. In other words, …
New DOOHgood Video For Nepal April 28, 2015 by Super User Big thank you to Freshwater Digital Media Partners in Craft Beer Heaven, aka Grand Rapids, Michigan, for this new DOOHgood video PSA for raising awareness and relief funds for Nepal. You can download and use it with no strings attached on your out of home, retail or corporate network.
DOOHgood: Nepal Earthquake Spots For Canada, US April 26, 2015 by Super User The devastating earthquake that shook Kathmandu and Nepal on Saturday is one of those major events that gets the world noticing and looking to help. So we’re spooling up DOOHgood, the ad hoc volunteer group that produces and distributes video PSAs for use on ad-based and private digital signage networks. We’ll have the site up …
Projects: Screens Are Focal Points In Ontario Lottery’s Reworked Mall Kiosks April 15, 2015 by Super User Ontario Lottery generates about $130 million annually by selling lottery ticket products at some 130 kiosks plopped into the concourses of shopping malls around the province. About six months ago, the provincial corporation started running a pilot program that spruced up the look of the kiosks and made digital display the centrepieces, running content generated …
4K In Digital Signage: It’s Not A Sprint; It’s A Marathon April 15, 2015 by Super User I have a business contact I work with on video production, and I mentioned to him recently how it may well be time to step up production from 720P to 1080P, as that now seems to have settled in as the standard in digital signage video outputs. Nope, he said, we’re going right on past …
