When Even The Basics Get Missed … May 21, 2015 by Super User Spotted this digital sign in the lobby of Toronto’s Delta Chelsea hotel last night, and groaned. It’s bad enough the design tries to shovel no end of print material into three zones on the screen. What made me crazy looking at this was the most basic thing: the image files don’t fit the resolutions of …
Attention Spans Study Confirms Multi-Zone Digital Signage Layouts Bad Idea May 18, 2015 by Super User Microsoft Canada has pushed out a useful report about the fleeting attention spans of today’s consumers – pointing out it’s not just kids and young adults who can’t keep their noses out of their devices. The attention span study is a free download and is based on both online surveys and neurological research done late last …
Live Data Screens At Heathrow Baggage Claim Answer Taxi Or Train Question May 16, 2015 by Super User When I am consulting with clients I speak a lot about moments and relevance – putting screens and content in place that really speak to that moment. Here’s a great example of a company putting that in practice: There are screens now at London Heathrow Terminal 2 that tell arriving passengers, as they are standing …
Projects: Swedish Subway Ad Trick Finds Its Way To New York May 15, 2015 by Super User You may remember that clever hair products digital poster in a Swedish subway – where the model’s hair was swept by the tunnel winds of an approaching train. The US Lifetime TV network has borrowed on that idea for a set of posters promoting a biopic about Marilyn Monroe. This time the subway’s wind blast …
Projects: Philly Office Towers Add Live Transport Data Screens May 15, 2015 by Super User I blabber a lot these days about how live data is the content gift that can keep on giving, so I was happy to get an email today about a cool new project in Philadelphia that outs the idea in practice. Brandywine Realty Trust has partnered with TransitScreen to show real-time transport data, across multiple …
DOOHgood: Nepal Still Needs Help, So Kathmando Something May 14, 2015 by Super User The large aftershock that took more lives this week in Nepal is a reminder, if one was required, that help is still very much needed in that country. There are several video PSAs available, via DOOHgood, to run on signage networks. And now the Outdoor Advertising Association of America (OAAA) has produced a series of static …
Interesting Use-Case: Projection Mapping For Crowd Control May 14, 2015 by Super User Here’s an interesting use-case for projection mapping – crowd control. Canada’s Wonderland – a big theme park on Toronto’s outskirts – does a nightly projection mapping show on the park’s fake mountain structure near the entry/exit gates. It closes the park’s evening, and pulls people from all over the park to see the mountain transformed. …
Infocomm Running Content-Centric Solutions Summit At June Show May 14, 2015 by Super User Infocomm is a month out and I am starting to stockpile shirts and anti-perspirant in anticipation of several days in the steam bath of Orlando. I’ll take 115F and bone dry in Vegas any day over 95F and 95% humidity in central Florida. I’m going for several reasons: 1 – DSE gets so busy I …
Security: Hackers Take Over Atlanta Billboard, Run (Literally) Butt-Ugly Content May 14, 2015 by Super User Several Atlanta-area news organizations are reporting how someone hacked (presumably) into a large digital billboard running on a building in ritzy Buckhead – switching out booked ads for a pic of a guy mooning. Like serious mooning. Big bend over yuck. A contact sent me a blurred image via Reddit, and I am happy it …
Projects: Shell Does Own Gas Pump Network May 12, 2015 by Super User Fuel giant Shell is bankrolling its own screen network on gas pumps in the Netherlands, with some 75 stations and 600 screens up and running. The company also has a trial going in Malaysia. The content is a 90-second loop of 10 second spots for store promotions and customer information. The network is running BroadSign’s ad-centric …
