Guest Post: Mickey D’s Trials Interactive Order Screens April 14, 2015 by Benjamin Schmitt Guest Post: Steve Schildwachter, rVue Recently, the rVue gang took a field trip to Downers Grove, Illinois, one of the test locations for Create Your Taste, a new initiative from our good client McDonald’s. This is an experience very different from any other McDonald’s. It’s fast food with much more emphasis on the latter — …
BroadSign Launches SIGNificance PSA Program April 14, 2015 by Super User Montreal’s BroadSign has announced an effort to enable philanthropic organizations to get public service announcements on digital OOH ad networks without investing a pile of time to make it happen. Called BroadSign SIGNificance, the effort results in content that’s designed specifically for Digital OOH media to easily be accessed by networks running BroadSign software and integrated into their campaign schedules. …
Iconic LAX Digital Tower Starts Sharing Experiential Media Time With Advertising April 13, 2015 by Super User It seems all that incredible digital in the LAX International Terminal – done by Moment Factory and Digital Kitchen – will have to share air time with content that pays the bills. JCDecaux has sold one of the first digital outdoor sponsorship campaigns on the digital clock tower in the post security area – marketing a Tiffany & …
Projects: Spaulding Boston Inspire Patients, Families Using Digital Signage April 10, 2015 by Super User Spaulding Boston rehab hospital opened new digs on that city’s waterfront about two years ago, and the facility is full of different video wall configurations all built around driving the hospital brand and inspiring patients and families going through the recovery process from injuries and illnesses. There are 18 different digital media display walls …
Projects: Samsung Drives 80-Foot Interactive Line-Up In Toronto April 7, 2015 by Super User Samsung has been running an interesting video wall/social integration piece at Toronto’s Yonge-Dundas Square that’s built around driving hype for the company’s latest smartphone, the Galaxy S6. An 80-foot wide and 10 foot tall LED wall at the city’s main media crossroads (think Times Square on a smaller scale) plays with the concept of a …
Projects: Real-Time Generative Content At Paris’ Grand Palais April 7, 2015 by Super User One of the emerging trends in large format digital displays and walls will, I think, be generative, visualized content based on data and then dynamically rendered. It will happen because the investment goes in at the front-end but the content keeps refreshing itself, as opposed to needing to be re-thought and re-made regularly. And it …
Triggered Content: What’s Old Is Somehow New Again April 2, 2015 by Super User More than 15 years in digital signage has, admittedly, left me a little jaded. What can excite a bunch of people barely gets a shrug out of me when I see it or read about it. Sometimes common sense tells you something won’t every really fly – like glasses-free 3D or most of the Stupid People …
TigerLogic Debuts Postano User-Gen Chrome App For Retail April 2, 2015 by Super User Portland, Oregon-based TigerLogic has developed and released a user-generated content application for kiosks that jumps on the rather abrupt explosion of development and interest in Google’s low-cost Chrome platform. The company’s interactive brand is Postano, and Postano Kiosk is now an app that can be downloaded from the Google Chrome web store. It’s designed for integrating user-generated …
Digital Signage Goes To College April 2, 2015 by Pat Hellberg Guest Post: Pat Hellberg, The Preset Group I have a son who is a junior in high school, which means in about a year and a half, he will be spending all of my money. College is coming … quickly. To find the right fit, we just spent spring break visiting schools in California. Our …
Project: The End Is Nigh … Oh, Wait, No, It’s a A Cookie March 31, 2015 by Super User This was clever. When a partial solar eclipse was visible last Friday over the UK, the OOH agencies Talon and Grand Visual ran two hours of creative matching the trajectory of the event, but using an Oreo cookie to take the place of the moon. “We often talk about how data can improve the targeting …
