Projects: The Projection-Mapped Dead Sea Scrolls June 1, 2015 by Super User LA’s California Science Center used a running exhibit on the Dead Sea Scroll as the visual theme for its big fundraising evening, the Discovery Ball – using a massive projection mapping set-up to make a vast screen that had to work its way around things like dangling airplanes. The set-up used 14 Christie projectors and was pulled together by …
Projects: Pooch Follows Shoppers Around UK Mall Via Sensors May 29, 2015 by Super User This is a very clever marketing campaign, spotted in Digital Sign Age, to drive animal adoptions from a London shelter. Called Looking For You, the recent campaign used the digital screens at the Westfield Stratford City in London to run a series of triggered videos that gave some shoppers the sense a very cute little …
Projects: The Wow Wall At NYC Saks May 28, 2015 by Super User Here’s a great reference case for how graphics, fixturing and displays can be pulled together to drive a lot more impact in retail than a screen on its own can typically do. NYC jeweller David Yurman sells a collection at Saks Fifth Avenue, and has had built a custom-fabricated display as a showcase. The 10-foot high David Yurman “WOW …
Projects: Airport Services Operator Using Digital Signage To Drive Services May 28, 2015 by Super User Cutter Aviation is the world’s oldest continually family-owned Fixed Base Operator (think airport within an airport) and aviation service company, with ops at eight major airports in California, Arizona, New Mexico, Colorado, and Texas. The company does a range of services for aircraft owners coming in and going out of these sites, as well as …
Live Data Visualizations As Hypnotic Signage May 28, 2015 by Super User On the way to San Francisco’s airport after a day with a client 2-3 weeks ago I stopped in at Google for a quick update meeting on what the tech giant is up to with Chrome and Chromeboxes for digital signage. In the lobby of the building I was in – one of the main …
Video: Using McDonald’s New Self-Ordering Kiosk To Get A Very Big Mac May 28, 2015 by Super User Here’s a somewhat warped look at the Create Your Taste digital ordering kiosks that McDonald’s is testing in some U.S. outlets. A guy named Moshe Tamssot decided to push the ordering system to its limits – and eat enough to feed a Sudanese village – by pounding the touchscreen + sign on every optional item …
InfoComm Puts Press On For Its Signage Solutions Summit May 27, 2015 by Super User The InfoComm people have started a full court press to drive registrations for its Solutions Summit: Digital Signage conference in mid-June, running at the same time as the massive annual pro AV trade show. I am one of the people speaking at the thing, so that should be more than enough for you to drop everything and …
Cloud down, so sign down (Updated) May 26, 2015 by Super User Bryan Mongeau, the Vice President of Technology at BroadSign, and a guy who pays a lot of attention to emerging tech, sent along this photo he strayed across online of an ad campaign running on a Times Square LED ad board: Says Bryan: This error is coming from the Azure cloud service, which means someone …
Projects: Interactive Retail Flooring Configurator Bridges Signs And Smartphones May 26, 2015 by Super User This is an interactive flooring selection station for retail that bridges phones and digital signs, from a company called Prendi in Brisbane, Australia. Choices Flooring, Australia’s top flooring retailer, worked with Prendi to develop a custom digital configurator mounted on a purpose-built inspiration wall. The first one was done in 2013 and now the companies are on …
German Digital OOH Campaign Aims At Women; Tells Men To Move On May 21, 2015 by Super User The whole serve an ad based on gender and age range things has never really caught on in digital OOH or retail, but here’s an example of something I think actually works because the gender piece is front and center, and it’s meant to be funny and engaging. It’s a digital poster campaign for a …
