GSTV Adds Micro Movie Reviews To Gas Pump Content Mix August 17, 2015 by Super User I’ve long liked how the gas pump digital OOH guys have regularly tried to rethink content on their screens – going out and finding content that wasn’t just the old news, sports and weather feeds out there. They’ve tried a bunch of things, and now they’re trying very short form, very IN-YOUR-FACE movie reviews. Gas Station …
Buh-Bye Flash – IAB Says HTML5 Is The Way Forward August 17, 2015 by Super User Via AD Age Those software and creative guys doggedly hanging on to Adobe Flash as its main motion graphics playback tool might want to pay attention to the point of view of the Interactive Advertising Bureau, which is making HTML5 the new standard for digital creative. The IAB is the organization that tries to enforce …
Did Indoor Wayfinding Just Get Easier For Android Signage Platforms? August 14, 2015 by Super User This is one of those devil in the details things, but it would at least appear there is a slick new way for software companies offering Android digital signage software platforms to add indoor mapping for malls, campuses and other busy, confusing places. A company called Here is offering up indoor mapping capability to Android …
Ontario Lottery Uses Live Digital Signs For $1M Casino Draw August 13, 2015 by Super User Ontario Lottery and Gaming Corporation has for many years had a dedicated digital signage team – both tech and creative – running its screen networks across 19 slots and casino sites across the province. The team work with its longtime software vendor Capital Networks on a very different, very clever twist to casino messaging – …
Projects: Madame Tussauds Uses Giant LED Wall To Hoover In Times Square Tourists August 11, 2015 by Super User The Madame Tussauds wax museum in New York’s Time Square has put a massive 13 ft by 12 foot LED screen in a glassed part of the facade to pull in tourists passing by on 42nd Street. The LED is a big NanoLumens unit, running content via Scala software based on a concept developed by …
ScreenScape Builds Sports Video Clip Platform Into CMS Offer August 4, 2015 by Super User PEI’s ScreenScape Networks Inc. has worked a content deal with another Canadian company that specializes in packaging up sports highlights as YouTube-style videos. Victoria, BC’s SendtoNews is making digital content available to ScreenScape’s CMS platform customers through its own SportStation platform, on a pay-per-use basis. The partnership offers two levels of SportStation programming: A standard package will supply daily …
Tim Hortons Digital OOH Network Stirs Controversy, Prompts Rethink July 27, 2015 by Super User Canadian QSR giant Tim Horton’s has run into the problem that has occasionally come up at just about any venue running third-party advertising as a cost-recovery measure: complaints about the advertisers. CTV News, a Canadian broadcaster, reported today how the hyper-popular coffee and donut chain has found itself in the middle of a much broader …
Unvertising Finds Way To LED Billboards July 27, 2015 by Super User A visual artist is running a temporary public art installation on digital billboards on US interstate freeways – showing nature scenes instead of all those ads for mortgage brokers and career colleges – as moments of relief for daily commuters. The effort is likened by Boston artist Brian Kane to the healing tool in Photoshop, …
US FDA Pushes Back Menu Labeling Requirements By Year July 9, 2015 by Super User Hat tip to Raffi Vartian at Signagelive for flagging this … The U.S. Food and Drug Administration has postponed by a year federal menu labeling requirements, with the FDA saying it needs to provide more clarification on rules and regulations that are not necessarily being warmly greeted by all affected parties. “Industry, trade and other …
Enplug Launches What It Calls 1st Public App Market For Digital Signage July 9, 2015 by Super User LA-based Enplug has launched what it calls the industry’s first Public App Market – the highlight of the signage content and solutions company’s upcoming software release, called DisplayOS 4.0. The App Market pitch is that it brings the smartphone app store idea to digital signage – allowing users to poke around the Enplug App Market and selecting from a variety of content-focused …
