DSrupted: Brad Parler On Firing First Shot In Content Revolution July 9, 2015 by Super User Brad Parler has turned the typically bland business of corporate communications on its ears with a content programming model at his workplace – the online retailer Blinds.com – that actually makes people want to look, and keep looking. Instead of text and number lists of performance indicators or employee of the month photos, Parler shot, …
Menuat Puts Creative First With Menu-Board Offer July 9, 2015 by Super User I got into a yelling match at Infocomm last month with a guy named Jeff Charette, CEO of a cool little startup called Menuat. We were hollering at each other, from a foot away, because we were at a big vendor’s networking party and the band was louder, I swear, than Metallica – even though …
Projects: Augmented Reality Video Wall Fills French Grocery Carts In Surprising Ways July 7, 2015 by Super User Via PSFK This is a clever use of augmented reality that happily doesn’t require the experience to happen through the lens of a smartphone screen. The French supermarket chain Système U used gesture cameras, software and a large video wall at a store to deliver a fun way of communicating the origins of some of its …
ICX Association Hands Out Its First Excellence Awards July 2, 2015 by Super User I’ve heard some positive reviews coming out of the Interactive Customer Experience Association’s event in Chicago earlier this week – with loads of end-users and supplier/vendors limited to those that had some tie through sponsorship or awards to the event. If I read the tweets right, it was sold out. The ICX Association is the new …
Liveposter’s Martin Porter Rounds Out Terrific DSrupted Line-up June 30, 2015 by Super User I’m very pleased to say the line-up is now fully set for DSrupted, which is set for Sept. 16th in Toronto. We’ve got a great line-up and a big highlight, I suspect, will be a talk by Martin Porter, Senior VP and Group Director for Posterscope, one of the biggest digital OOH agencies out there. …
How Digital Menu Boards Can Help You June 30, 2015 by Debbie DeWitt Guest Post: Freddie Laker, Kairos Stand at the counter in any fast food restaurant or cafe. Somewhere up in front of you there will be a menu displayed. In some places, it might be very amateurish, maybe even handwritten. More often, there will be sign-written boards. Usually these are drab, tedious, and functional. They list what …
Videos: BlueBite’s Sizzle Reel On IoT Marketing June 29, 2015 by Super User BlueBite works on the edges of the digital signage and digital OOH spaces enabling interactivity from displays and static posters to mobile devices. This is a sizzle reel the NYC-based interactive company has just put out that nicely shows some of the real world, pragmatic possibilities for stuff like NFC tags. I like it because …
Live Posters Sense How Busy London Pubs Are; Nudges People In For A Pimm’s June 24, 2015 by Super User Here’s another very clever idea enabled by the guys at LivePoster in the UK – a digital poster tied-in to smartphone-sensing data that tells passers-by whether a pub is busy and suggests dropping in for a drink. The Spirits Business trade publication reports how booze giant Diageo is behind a digital poster trial tied to a …
Webinar: How To Make Money From Creative Without Doing Much June 24, 2015 by Super User There are several levels of creative in digital signage, with high-quality original work at the pointy top of the pyramid, and pure commodity – “On Sale Now” stuff – at the broad bottom. In the middle is a vast range of material that needs to get done in the SMB market, and there’s a surprising lack of …
Monster, Aerva Patent Dispute Settlement Could Have Broad Implications For Running Social Media On Screens June 24, 2015 by Super User A pair of companies long active in digital signage and digital out of home have reached an out of court patent dispute settlement that could have broader implications for the use of social media feeds on networked digital screens. Boston-based software and solutions firm Aerva has reached a settlement in a patent infringement action filed by …
