Nanonation Promotes Good Work & Product In New Marketing Video December 7, 2015 by Super User Regular readers will be solidly at the “Yeah, Yeah, Dave, got it” stage when it comes to me going on about the importance of marketing videos in a video driven business (and how few do it). But, I’ll keep going on about it until it becomes commonplace, instead of rare. Bryan Fairfield, President and CEO …
Projects: Interactive Screen Puts Augmented Reality Layer In Holiday Postcards December 7, 2015 by Super User This is a nicely targeted and executed interactive application aimed at children and their parents shopping this season at the Indooroopilly Shopping Centre in Brisbane, Australia. Customers entering a Christmas interaction zone at the mall are greeted on a screen by various Christmas characters, such as Santa, a reindeer and a snowman. Sensors in the setting …
Adobe Sends Flash To Retirement Home; Shifts Focus To HTML5 December 3, 2015 by Super User Adobe announced at the start of this week the formal, albeit slow demise of its much loved and hated multimedia tool Flash. The company is shifting heavily to HTML5, and winding down Flash as a product. When Adobe releases its Creative Cloud update next month, Flash Professional will change its handle to Adobe Animate CC. …
Eight Content Subscription Options To Feed The Digital Signage Beast December 1, 2015 by Curtis Tilly Digital signage networks are content-hungry beasts, and one of the ways to keep fresh and happy is through subscription content services. Those content feeds can vary quite a bit from company to company, but the business models tend to be similar. In most cases, network operators pay a set fee for the automated delivery of …
Projects: Cisco Revamps Its Customer Experience Center December 1, 2015 by Super User Here’s a couple of visuals from the recently renovated Cisco Customer Experience Center in Silicon Valley, put together by San Jose-based signage-centric agency Array Interactive, Array developed the idea, design and experience in partnership with Cisco’s global Service Provider Marketing and Briefing Program Management teams. The set-up, launched a few weeks ago, includes a 3×2 video …
Projects: Kenzo’s 4-Sided Square LCD Backdrop Wall In Dubai’s MoE Mall November 30, 2015 by Super User Ok, I’m back at World HQ after a week in Dubai. Mission accomplished on establishing some business ties way over there, and in going sufficiently far away that I’ve frequent flyer gold status again. If you fly a lot, you’ll understand the value of separate check-ins, early boarding and, in international hubs, showers. I didn’t …
Projects: Apple Goes Very Big With LED In New Dubai Store November 25, 2015 by Super User I’ve written in the past about how Apple’s much-imitated minimalist store design has always been, at least to me, curiously light on digital signage. A typical store has screens, but those screens are accents. Very different story at Dubai’s Mall of the Emirates, which has a giant, fine pixel pitch LED wall that dominates the …
IntuiLab’s Interactive Touchscreen Toolset Now Includes Rich Data Tracking Capabilities November 20, 2015 by Super User The French interactive software firm IntuiLab has pushed out a new version of its IntuiFace platform – which enables people to develop touchscreen applications without having any real coding skills – that layers in what it calls enterprise-class data tracking capability. The company, which also has an office in Boston, says IntuiFace v5.2 now addresses everything from fully …
Projects: Start-up Testing Virtual Dressing Room Mirror At Polo NYC Flagship November 18, 2015 by Super User Via TechCrunch … A San Francisco-based, VC-funded startup called Oak Labs is running a trial on a slick virtual mirror in the dressing room of the Ralph Lauren Polo NYC flagship store on Fifth Avenue in New York. Instead of the oft-touted augmented reality parlor trick – stand here and we’ll let you virtually try on clothes …
Projects: GM Canada Rolling Out Screens Across Auto Dealership Network November 15, 2015 by Super User A well-planned and executed video can get a pile of marketing mileage for a company, or team of partner companies, and I suspect this piece about a digital signage deployment now rolling out in Canadian GM auto dealerships will do that nicely. I have direct experience going dealer to dealer selling the digital signage dream …
