Projects: Twisting LED Sculpture Makes Waves In Houston Skyscraper January 7, 2016 by Super User Just stumbled across this now three-year-old project in a Houston, Texas office tower. The owners of 2 Houston Center wanted to spruce up the lobby of the 1970s skyscraper, so they commissioned Spanish multimedia artist Daniel Canogar to create what turned into “Waves” – a giant, suspended motion media sculpture made using more than 600 …
Five HTML5 Options For Building Digital Signage Creative January 4, 2016 by Curtis Tilly For two decades, Adobe Flash was the Holy Grail for designers creating motion graphics for the web and digital signage. Recently, however, the Interactive Advertising Bureau (IAB) made HTML5 the new industry standard for digital creative. Unlike Flash, HTML5 provides a universal tool to create content that, because the rendering is done by the browser, …
Projects: Digital Drives Happier Holiday Travel At Toronto’s Pearson Airport December 28, 2015 by Super User Traveling through airports during the Christmas holiday period can suck the joy out of just about anyone – between line-ups, delays, many more rookie travellers than normal and general mayhem. So the people at Toronto’s Pearson International Airport put together an on-premise Happier Holidays campaign that uses temporary digital displays, among several tools, to inject some fun. …
Media Companies Investing In An Increasingly 9:16 World December 17, 2015 by Super User If you have been around digital signage for a few years, you know about the struggles sign networks that were based around portrait mode had in finding and using content. Just about everything out there was landscape, and precious little was made in their chosen 9:16 format. So these networks would either do serious edits on …
Cues And Clues To Tuning Your Digital Signage Content To Your Core Audience December 15, 2015 by Super User One of the first things a good digital signage consultant is going to ask a client is: “Who is your audience?” That can sometimes be easily defined, or be really hard, when it comes to catch-alls like mass transport or shopping malls. Adobe has been releasing a series of surveys looking at how consumers look …
Projects: Viennese Digital OOH Screen Takes Donations For Christmas December 14, 2015 by Super User A landmark Viennese church, St. Stephen’s Cathedral, is working with an Austrian outdoor media to generate donations through a digital screen set up in Stephansplatz, a public square. The media firm Gewista has set up a screen that takes 2 Euro donations, to be put towards ongoing renovations to the old church. The is how Google …
Projects: Montreal’s Arts District Adds More Projection-Mapped Buildings, Interactive Seesaws December 10, 2015 by Super User The arts quarter of the amazing city of Montreal has been a visual treat for a few years, owing to various temporary and permanent installations that use lighting and projection. But that gets amped up starting tonight, with a program that runs through the end of January. Called Impulse, the winter installation sees several buildings transformed …
Projects: Illinois Church Lights Up Simple, Logical, Nice Digital Signage Network December 9, 2015 by Super User Here’s a great example of how digital signage projects – no matter how modest – can succeed because the people or person behind it exercised solid thinking and common sense, and coupled that with some creative talent. I saw a Tweet about a church using Rise Vision’s open source content management platform and Raspberry Pi …
Signs On London Black Cabs Enlisted To Warn Motorists Of Clogged Roads December 9, 2015 by Super User Transport for London (TfL), the public body that governs and runs the surface and mass transport networks in the UK capital, has started testing an intriguing mash-up of fairly old school digital OOH technology with real time data, in an effort to help motorists avoid overly clogged roads. Targeted messages run on GPS-enabled LED boards …
Projects: Lululemon Puts Different Twist On Interactive Retail Mirrors December 8, 2015 by Super User We’ve seen, for at least the last couple of years, startups and retailers taking different, often interesting stabs at interactive mirrors in retail environments. They’ve tended to be about the dressing room experience, but the athletic wear retailer Lululemon went in a decidedly different direction with a test installation at its New York flagship store. Instead …
