Defining The Digital Workplace May 12, 2016 by Joel Dart Guest Post: Brandon Harp, Barco/X20 Media The digital workplace has many different meanings, and as someone selling visual and software solutions into that space, I constantly find myself asking customers what the digital workplace means to them. Very few have clearly defined answers. The IT research and advisory firm Gartner describes the digital workplace as a …
Go Ahead … Text And Drive, Suggests Toronto Digital Billboard May 11, 2016 by Super User This is a digital campaign that ran on one of Toronto’s busiest roadways – the ever-crawling Gardiner Expressway – that has a funeral home very darkly encouraging motorists to go ahead and text while they drive. It spurred a lot of outrage and disgusted visits to the website of the advertiser, Wathan Funeral Home. Turns out, though, …
6 Tips For Digital Signage Calls To Action May 9, 2016 by Sean Levy Guest Post: Irfan Khan, Skykit Picture this: You’re the proprietor of a grocery store, and you’ve just installed your first digital signage system. You’ve been careful to do everything right. You did extensive research into what type of display would be right for your business, taking into account everything from cost to viewing angles. You …
Solving Menu Board Challenges … With Print??? May 6, 2016 by Super User Here’s something odd to end the week – a fast food chain and its marketing services vendor touting how it uses on-demand printing to get menus localized to each of 900 sites. From Retail Touchpoints: Bakery franchise Auntie Anne’s is leveraging Print On Demand technology from retail marketing services provider GSP to print customizable menu boards …
Pattison OOH Boards Run Red Cross Outreach Spots Full-Time To Support Fort Mac Fire Relief May 6, 2016 by Super User The response to the insanely large and devastating forest fire at Fort McMurray, Alberta, in western Canada, has rallied support across the country, in a very wide variety of ways. There are 88,000 people displaced right now and a lot of them don’t know if they’ll come back to homes when they are allowed to …
Projects: Billboard Ads Take A Break For A Midnight Moment In Times Square May 6, 2016 by Super User Via The Creators Project If you are making your way through New York’s Time Square very late one evening this month, you may see the LED boards around the area suddenly fill up with flowers, in an art project called Midnight Moment. At 11:57 each night, the ad rotation changes over to public art for …
8 Ways To Create Digital Signage Content That Rocks May 3, 2016 by Jorn Olsen Guest Post: Elena Lathrop, CrownTV Digital signage is only as effective as the content it displays. Screens are nothing but a medium, while content has the power to shape the customer experience and inspire action. You may have a few promotional graphics and social media feeds to share on your screens, but how do you create …
Cool Data Visualization Shows Global Shipping April 28, 2016 by Super User Via Popular Mechanics The University of London’s Energy Institute created this great visualization to show the movements of cargo ships, and the resulting carbon footprint. This is just a gif of that. You can (maybe) see the full visualization at http://www.shipmap.org/. You’ll need to enable Web GL support in your browser, which takes a little rooting around …
Monster Media, TINT Resolve Patent Dispute Through Cross-Licensing Deal April 28, 2016 by Super User In an interesting approach to patent dispute resolution, the out of home media company Monster Media and the social media visualization firm TINT have done a long-term patent and technology cross-licensing agreement. The deal sees Monster licensing its LocaModa-derived social media display patent portfolio of five patents to TINT, and TINT has licensed the use …
7 Big Benefits Of Digital Signage In Healthcare April 27, 2016 by Cornelia Henkel Guest Post: Till Carlos, OnSignTV The quality and flow of information in a hospital setting is important for patients and the people working in those busy environments. Let’s look at some of the key benefits digital signage brings to manage patient and hospital communications. 1. Employee coordination and communication In a world where time often speeds …
