Digital OOH Mediacos Respond Quickly With Prince Tributes April 22, 2016 by Super User One of the powers of digital signage and the digital out of home business is the ability to respond quickly and powerfully to events that have the public talking. That happened Thursday with the surprising and sad death of Prince. Within hours, several out of home media companies had billboard ads running on their digital stock …
Screenfeed’s Gavin Mourns Loss Of Friend And Mentor Prince April 21, 2016 by Super User The sudden passing today of rock and pop icon Prince is particularly upsetting to Screenfeed founder Jeremy Gavin. While there will be countless people in this industry who were big fans, and will mourn Prince’s unexpected death, Gavin was a friend and Prince a mentor to him. Gavin was the art director at Prince’s Paisley Park …
6 Strategies to Keep Brand Consistency With Your Digital Signage Work April 18, 2016 by Sean Levy Guest Post: Irfan Khan, Skykit Brands, as most of us already understand, reach far beyond the company’s logo. While the logo might be the entry point, the most successful brands promote a narrative. Everything from the look to the core values to the marketing efforts work together to make a coherent whole. Eateries like Taco …
Projects: Toronto’s Mount Sinai Switches On Massive Digital Donor Wall April 18, 2016 by Super User Donor walls are a big part of many hospitals – used to thank companies and individuals who support the organization’s work and facilities. For years, these walls were plaques or printed graphics, but lately, they’ve gone digital, and this has to be one of the bigger ones out there. Toronto’s Mount Sinai Hospital has turned on 50 …
Projects: Nanonation Takes On Raising Nebraska April 18, 2016 by Super User Raising Nebraska is a 25,000 square foot, interactive digital-heavy exhibit on the state fairgrounds that’s designed to help visitors better understand and appreciate that state’s big industry, its advances, and the impact it has locally and globally. Located in Grand Island, about three hours west of Omaha, the exhibit was put together and is now …
Projects: Visualized Butterflies Tell Time For Yorkdale Shoppers April 13, 2016 by Super User Here’s a nice example of simple, but visually interesting visualized data being done at Yorkdale, which is very arguably the ritziest shopping mall in Canada. Cineplex Digital Media works with the Toronto mall and its parent company, Oxford Properties, on the digital screens around the various shopping centres aOxford has across the country. To show shoppers …
Projects: Ryerson’s Tidy, Minimalist And Effective Digital Signage Set-Up April 11, 2016 by Super User People who know me will be amused as hell by the notion of me attending a fashion show. But I have been to several in recent years, because I have a nephew who is at Ryerson’s fashion school in Toronto. The 4th year students have a major year-end show that attracts a lot of fashion industry …
Are Your 4K Players Really True 4K? April 7, 2016 by Jami McGraw Guest Post: John C. Wang, IAdea At every recent digital signage trade show, 4K or UHD (ultra-high resolution) has been a heavily promoted feature for next-gen displays. Research firm IHS recorded 95% year-over-year growth in 4K screen shipment in 2015. This may be the result of a strong push from display makers to generate market demand for showing …
Forget The Rules, Subway Going Ahead With Calorie Counts On Menuboards April 5, 2016 by Super User It’s starting to look like the whole thing about the QSR business going to digital menu boards, because of FDA regulations, is going away. The QSR industry isn’t waiting on rules requiring that its menu-boards show calorie counts. Major operators are just going ahead and doing it. Why that matters is the digital signage business has …
TransitScreen Raises $800K To Chase Real Estate Tech, Smart Cities Business April 5, 2016 by Super User Washington, DC-based startup TransitScreen – which mashes up open source data like transit and traffic conditions as feeds and finished screens – has completed an $800,000 seed capital raise. The money will be used, says the company, to expand sales and product growth in the real estate tech and smart cities verticals. The investors include DC-based …
