Ride-Hailing Service Uses Subway Data For DOOH Ads Suggesting Londoners Take A Cab Instead September 19, 2024 by Super User Triggered and data-shaped digital out of home advertising efforts have tended to be built around common attributes like the weather and geo-location, but an agency working with a German ride-hailing service in London took a very different, cheeky and relevant approach: use public displays to show rides were available in the area when the London …
Moment Factory Launches Business Unit To License Already-Built Immersive Experiences To Third Parties September 17, 2024 by Super User Montreal-based creative technology shop Moment Factory has taken the interesting step of launching a new business unit that makes already-designed immersive multimedia experience available to third parties, enabling the company to enable more ticketed attractions without needing to handle all the operational aspects. Moment Factory Originals is based around a library of immersive experiences the …
Trison Deepens Investment And Activity in Sports And Entertainment Venues Via Acquisition Of Digital Agency September 17, 2024 by Super User The biggest digital signage-centric integrator in Europe has indicated in recent years that it was making a push into sports and entertainment venues, where there are digital screens of all types, sizes and rationales, and Trison has now made a deeper commitment to that with the acquisition of another Spanish company that specializes in fan …
Cranky Virtual T-Rex Greets Visitors To Down Under Dino Museum Show August 29, 2024 by Super User The Melbourne Museum in Australia is using three big transparent LCDs tiled side-by-side to create the hologram-ish illusion that a rather cranky 66-million-year-old Tyrannosaurus named Victoria is greeting visitors to a new dinosaur exhibition. Victoria the T. rex is an interactive exhibition starring the real fossil skeleton of a 66-million-year-old Tyrannosaurus named Victoria. The show …
Fake And Faux OOH Are Becoming More And More Fact August 28, 2024 by Super User Technology marketers have always been a little, let’s say, relaxed about the accuracy and validity of their product claims. So the influx of what has been dubbed fake DOOH over the past two years is really just a new chapter in a long-running story. The good news, however, is that audiences are now more aware …
OAAA Writes In “Human Approval” For Digital OOH Ads To Reduce Risk Of “Problematic Content” August 23, 2024 by Super User This may hit industry veterans as a forehead-slappingly obvious thing to do, but the Out of Home Advertising Association of America (OAAA) has written in the human approval of ads before they go up on screens as a best practice in an amended version of its Digital Billboard Security Guidelines. Those guidelines now include a …
Solutions Provider’s New Blue Square X Spin-Out To Lead With Creative Thinking On LED Video Wall Jobs August 20, 2024 by Super User Many, many times, I have heard directly or related by industry friends some baffling stories about big budget LED video wall projects being budgeted, procured and built – and as the walls were ready to switch on, the backers asked straight-faced questions about content, as in: “Sooo … what do you suggest we run on …
Brick Statue of Aston Villa’s Iconic Lion Projection-Mapped At Football Club’s Reimagined Stadium Store August 16, 2024 by Super User Aston Villa is one of the bigger clubs in English football – with a history in Birmingham tracing back roughly 150 years, and a huge fan base that includes Prince William and American actor Tom Hanks. The club has had its ups and downs in top-flight footy, but the last couple of years have been …
The Stunning, Timber-Filled Portland Airport Modernization Includes Twin 123-Foot Wide LED Walls Above TSA Checkpoints August 15, 2024 by Super User It has been a bunch of years since I have been in Portland, Oregon’s airport, but my memory is of a terminal that was due for a modernization (it was built in 1958). That’s now happened, and the refurbished PDX is now visually stunning, with new features that include two new LED video walls that …
Paris 2024 Cycling Track Was Projection-Mapped Before Big Races August 13, 2024 by Super User Withe the Olympics now over I am guessing the PR reins have been loosened for some of the companies that provided solutions for venues, and I came across a Panasonic Connect post on Linkedin about the cool use of projection mapping at the cycling venue. Panasonic was a global sponsor of the Olympics. The velodrome …
