Upcoming Webinars On Content, Data-Driven Signage June 13, 2016 by Super User I’m involved in a couple of upcoming webinars in the next couple of weeks. On Wednesday at 2 pm, the Digital Signage Federation has a panel discussion/bun fight on “the age old questions around content for digital signage.” Questions our panelists will discuss include: My software let’s me make unlimited zones, how many should I …
Screenfeed Puts Rio Games Feeds In Starter Blocks June 13, 2016 by Super User The subscription content service Screenfeed has developed a set of feeds to help viewers of digital signage networks stay in touch with events and results coming out of the Rio Olympics in a few weeks. There are three channels available: Medal Standings – with a live medal count showing top-ranked countries, in addition to the …
Packaging Up Content For The Market June 3, 2016 by Super User I’m not sold on the idea of digital signage marketplaces when it comes to selling software and gear, but where I do think it can make some real sense is for packaged-up content and creative. Subscription content has clearly worked well for thriving companies like Screenfeed, and I think selling creative can work when the …
Webinars Coming Up This Month On Digital Signage Content Basics, And Data June 3, 2016 by Super User Not sure what’s up, but lately I’ve been involved in a string of webinars, helping put various companies and organizations. There are at least two more coming up. The Digital Signage Federation, which I’ve finally joined, has a June 15 “Hangout” session on the Basic Content Do’s & Don’ts for Digital Signage, in which I’m guessing I’ll …
Google Releases Open Source Software Library For Interactive Displays June 3, 2016 by Super User I’ll leave it to people who code, and their masters, to determine if this is, in some way, relevant to the digital signage market, but from my unschooled perspective this new open source interactive display software from Google looks pretty interesting. Google’s Creative Lab describes AnyPixel.js as “an open-source software and hardware library that makes …
Six Tips On Creating Effective Playlists For Digital Signage June 1, 2016 by Niel Rieger Guest Post: Mark McDermott, ScreenCloud Personalization has long been recognized as the key to cutting through noise in our over-saturated digital world. In digital signage, where you have just seconds to grab attention against the passer-by’s friends, iPhone or work schedule, it’s even more crucial. Let’s say your audience is in the 50-65 year-old cohort. You’ve …
Your Best Digital Signage Opportunity Might Be The One You Already Won May 19, 2016 by Danica Trapara Guest Post: Michael Tutton, Crown Content I was brought once into a big digital signage project to provide content for a $250,000 display set-up, two hours before it was all set to go live. Sounds crazy, right? It was. In the months leading up to that launch, the installers didn’t push for answers on content. …
IoT And Digital Signage: The Invisible Elephant In The Room – Part 3 (Conclusion) May 18, 2016 by Sue MacCutcheon Guest Post: Tim Strähle, Adversign Media This is the final part of a three-part series about retail detail signage and the Internet of Things. It’s based on excerpts from a broader white paper by the digital signage CMS firm Adversign Media, which markets Viewneo. It is available here. Digital signage: smarter through IFTTT IFTTT follows a simple concept that …
Digital Signage In The New Workplace May 17, 2016 by Kenneth Brinkmann Guest Post: Debbie Dewitt, Visix The workplace of the 21st century is a different animal than what some of us grew up with. With the dominant generations working being Generation Xers and Millennials, expectations and ideas of what makes a place worth working for are different than they were. Businesses are changing what they offer …
IoT And Digital Signage: The Invisible Elephant In The Room – Part 2 May 17, 2016 by Sue MacCutcheon Guest Post: Tim Strähle, Adversign Media This is part 2 of a three-part series about retail detail signage and the Internet of Things. It’s based on excerpts from a broader white paper by the digital signage CMS firm Adversign Media, which markets Viewneo. It is available here. What happens when IoT meets digital signage? The current state of …
