The Path To The Post-Search Era August 23, 2016 by Viktor Petersson Guest Post: Kaijus Asteljoki, Valotalive “Why?” That was the question, a good friend asked me recently. “Why do you do what you do? What inspires you and your company to push forward?” I had an immediate answer to that question, because it was obvious to me. Now I want to share my answer with you. We …
Digital Signage Goes To Another Kitchen August 23, 2016 by Super User Here’s a different take on the idea of putting digital signage in private homes. Cassidy Smirnow is Senior VP of Operations at Denver’s Four Winds Interactive, and as a result, knows here way around the platform and the idea of building and publishing a layout to a display. For the last couple of years she has …
Two Keys To Creating Unforgettable Customer Experiences, In Any Physical Environment August 5, 2016 by Michal Lisewski Guest Post: Jeff Dumo, Array Interactive For the last seven years, my company has focused on creating digital experiences within physical environments to connect people and brands. In each case, custom content was powered by digital signage display systems, video walls, gestural systems, reactive and interactive installations, and other digital touch points. Some have been …
And Now There Are Digital Signage Pokémon Templates August 3, 2016 by Super User The whole Pokémon Go thing escapes me, but I’m guessing there are countless baby boomers who aren’t quite seeing the thrill of running around catching imaginary cartoon characters on a phone. But we’re not the market, and it’s clearly taken off among a younger crowd. Mark McDermott from Screen.Cloud provided a useful post this morning …
How Local Businesses Can Use Digital Signage To Attract Pokémon Go Fans August 3, 2016 by Niel Rieger Guest Post: Mark McDermott, ScreenCloud If you were ever a fan of Pokémon as a kid or teenager, you’ll know about Pokémon Go, a new app developed by Niantic. Pokémon Go creates an augmented reality experience (something virtual appearing in the real world), to allow you to chase Pokémon characters all over town, to lure …
Solving The Digital Signage Content Riddle In Small Businesses July 25, 2016 by Joni Schmeichel Guest Post: Joshua Gross, KIO digital signage The effectiveness of a digital signage marketing strategy ties directly to the quality of the content. Think about all those “targeted” monthly home marketing magazines that you’ve found in your mailbox, and dumped directly into your recycling bin. Much of it is badly-designed, using grainy images and unpolished copy, and it …
Mvix Ends Up In Court, But That’s OK July 22, 2016 by Super User The Washington, DC-area digital signage firm Mvix has found itself in court, but in an entirely good way. The company, which does cloud-based software, has developed a dynamic Digital Docket Display widget aimed at courthouses – showing real-time case information, including case numbers, parties involved, courtroom and time. Docket Display Systems, says the company in …
Digital Trends Showcase Moves Down Road To The Falls For 2016 July 21, 2016 by Super User The guys who do the annual Digital Trends Showcase in Toronto – which has run each fall for the last few years – have moved on down the highway to Niagara Falls, Ontario for this year’s event. The event – which I’ve not been to for various scheduling or traffic avoidance reasons – puts several …
New York’s Subway System Resorts To Digital Messaging To Warn Distracted Pokemon Go Players July 20, 2016 by Super User Concerns about subway riders being dangerously distracted by their need to do whatever the hell they do with the red-hot Pokemon Go augmented reality mobile app has compelled MTA New York City Transit to start running safety messages on its On The Go Travel Station kiosk network. It’s a four and half foot drop to the …
5 Questions That Get Digital Signage Projects Off To A Solid Start July 20, 2016 by Super User So, you’ve been told you’re now in charge of your company’s first digital signage project, and having pounded “digital signage” into your browser’s search bar, you’re scouring the web looking for direction and advice. Digital signage doesn’t look all that complicated. Screens on walls. Content. Updated over the Internet. Easy-peasy. But something’s telling you that’s not quite true …
