Insurance Tech Firm Uses Digital Signage All Thru New HQ Digs July 16, 2019 by Super User This is a nice video case study from Four Winds Interactive, which has provided the digital signage solution for another Denver company’s head office. The insurance tech firm Vertafore has 50+ screens around its new digs – relying on FWI’s platform to push everything from event announcements and business metrics to employee recognition and culture information. …
10 Mistakes To Avoid While Setting Up A Digital Signage Network July 16, 2019 by sixteenninewpadmin Guest Post: Balaji Kamineni, Zeetaminds Setting up a signage network might sound easy, but the range of hardware and the never-ending list of software providers can be too much to digest for a first-time researcher. Setting up a network and then deciding to change the software or hardware is a situation anyone wants to avoid. To …
Video: Mind-blowing 3D Content At Giant Seoul Duty-Free July 15, 2019 by Super User Hat Tip Gary Kayye for noting thus on LinkedIn … This is some rather amazing three dimensional content on a ceiling-suspended 3.5mm LED install at the Shinsegae duty free store in Gangnam, the famed Seoul shopping district. The content was put together by D’Strict, the Korean company that also did that similarly suspended ceiling over …
What’s The Point Of Digital Signage? July 15, 2019 by Kenneth Brinkmann Guest Post: Debbie DeWitt, Visix Digital signage is often talked about in terms of technology, and that makes sense. At its core, it is hardware sending signal to other hardware. It’s often purchased by IT folks, and it runs on a network. But that’s not its purpose. The reason any organization spends time, money and …
New Content Partnership Puts Tenant Notices On High-Rise Elevator Screens July 9, 2019 by Super User Digital signage has been in elevators has been around longer than the term “digital signage” – but there’s still room for new things to happen in what is now, weirdly, an old medium. The Canadian OOH media company PATTISON Onestop has done a partnership with a company called Concierge Plus to put notifications and other …
Bookmaker Uses Hyper-targeted DOOH Campaign To Needle People Heading To Royal Ascot Races June 28, 2019 by Super User This is a good example of how using data, and a sense of humor, can help generate a hyper-targeted, event-driven and cheeky out of home campaign. A media campaign for the betting service Paddy Power used DOOH screens in and around Waterloo and Clapham Junction rail stations in London to target crowds going to the …
Spanish Football Club Celebrates Its Past With Projection-Filled Museum At Home Stadium June 24, 2019 by Super User The Spanish La Liga football team Athletic Bilbao celebrates more than a century of top-level competition in a museum on the grounds of San Mamés stadium, where it plays home games. The museum in Bilbao has been equipped with more than 30 Christie laser projectors, using short throw lenses, to tell the club’s story through the …
Digital Signage And Smart Content – A Match Made In Heaven June 19, 2019 by Samantha Brault Guest Post: Mike Kilian, Mvix Some things just go together and once they’re paired up, and it’s nearly impossible to imagine them on their own – like digital signage and content. Those two go together like s’mores and campfires. Peanut butter and jelly. Daenerys and her dragons. You get the point, you can’t have one …
Podcast Production Being Reworked – Short Hiatus June 18, 2019 by Super User If you listen regularly to the 16:9 Podcasts, you may have noticed some hiccups with the production and release timing of some recent episodes. Some have been late and others have had minor boo-boos or levels that weren’t uniform. This has been pointed out to the guy who has been doing the sound engineering for …
Mall Campaign Uses Video, Mobile Analytics To Optimize Messages, Boost Foot Traffic To Stores June 5, 2019 by Super User This is an effective video from Cineplex Digital Media that shows how using video and mobile analytics, as well as machine learning tech, helped increase foot traffic into the outlets of a couple of beauty brands operating at Toronto’s big, busy and ritzy Yorkdale mall. The video explains it all, but briefly, a two-week test …
