Stretch LCDs, Low-Rez LEDs, Glass And Film Mashed Up For Virtual Water Wall January 7, 2020 by Super User This is a very slick experiential digital piece done for the water treatment company Pentair at US Bank Stadium in Minneapolis, where the NFL’s Vikings play. The project was developed and delivered by Twin Cities-based Microgigantic, with creative that highlights how Pentair “Brings Water To Life. For Life.” There are layers of custom led lights, …
Screenfeed Launching Automated, Localized Alerts For Digital Signage Networks January 6, 2020 by Super User The subscription content firm Screenfeed is launching a new automated alert product that will automatically interrupt regularly-scheduled screen content to make viewers aware of impending emergencies, as they develop. The system can be configured to make, for example, screens in a public school system flash alerts when a tornado threat comes up. It can be …
Cincinnati’s Museum Center Adds 35-Screen Digital Signage Network January 6, 2020 by Super User The Cincinnati Museum Center in guess-what-city has added 35 digital signage displays around the historic Art Deco-era site that face visitors for information and staffers for corporate communications. The unique multi-museum complex is located inside Union Terminal, a converted transit station and National Historical Landmark that has gone through substantial renovations and expansions in recent years. The 35 endpoints …
Ousted Execs From U.S. DOOH Network Charged In $1B Fraud Scheme December 31, 2019 by Super User The people behind what grew into one of the biggest and highest profile digital OOH networks in the United States are now going through criminal proceedings, fighting charges from the Department of Justice that they led a $1 billion fraud scheme. At the same time, the executive team that took over at Outcome Health is …
Research: You’ve Got Maybe 1.5 Seconds To Make An Impression December 30, 2019 by Super User With no end of visual distractions in retail and public spaces, the way to get people to notice and recall the key message on a piece of digital signage creative is to leave it on the screen longer. Right? Well … maybe not. New Scientist has an interesting piece up online about research from the …
Food Court Vendor Uses Tape, Paper And Scissors to Update Digital Menu Displays December 30, 2019 by Super User Every so often I will get an email and pix from a reader who has spotted a food concession – usually – that has resorted to a manual fix for a digital problem. I have unavailable menu items hidden by tape and entire displays covered by paper … and everything in between. But I had …
Valotalive Adds Easy Animation Overlays For Its Digital Signage Presentations December 20, 2019 by Super User The Finnish software firm Valotalive has developed new patent-pending technology designed to overlay content atop other content on digital signage screens. Valotalive says its Overlay Technology is patent-pending, using HTML5 and its own CMS. “The overlay technology provides a novel and refreshing way of combining multiple data sources to the screen. The customer creates an …
Raptors, Leafs Using Hyper-Granular Real-Time Sports Data On Screens Around Home Venue December 19, 2019 by Super User Big sports venues often have screens showing the live TV feed from the rink, court, field or whatever on the public concourses and in places like corporate suites, so that fans can keep half an eye on the action while getting food or mingling, but the screens at the home of Toronto’s Raptors and Maple …
David Title Of Bravo Media On Doing Genuinely Experiential Digital Signage December 18, 2019 by Super User Experiential is a huge buzzword these days in the digital signage world, and it tends to get pretty loosely applied to all kinds of things. I’ve seen projects and read PR pieces describing the work as being experiential, and thought, “Ok, in what way?” A creative company down in the Chelsea district has been doing …
LED Canopy Ceiling With Generative Content Designed To Attract Premium NYC Tenants December 17, 2019 by Super User This is the LED ceiling of 250 West 57th Street, up near the south end of Central Park in New York. The 80 foot long by 8 foot wide art installation has been running for the last couple of years, but I just heard about it last week, and found time Friday morning to walk …
