AT&T Discovery District Continues To (Admirably) Invest In World-Class Creative For Giant Screens May 6, 2022 by Super User Big tip of the hat to the folks who budget and then run the media displays at the AT&T Discovery District in Dallas, for the investment continuing to go into the creative on the displays. Lots of projects launch with ambitious creative that gets the desired Wow from the viewers, and from the people who …
Boston’s Mass Transport System Deploying Ad-Free Customer Information Displays Across Network May 5, 2022 by Super User The Massachusetts Bay Transportation Authority (or MBTA) has started deploying what it calls pre-fare “Customer Information Displays” at subway stations in the greater Boston, running real-time information about the state of the system and service. The wall-mounted screens are located on the lobby level of stations, outside the fare gates. Right now the screens are …
Materials Firm WL Gore Uses Big Video Walls And Matrix Screen Set-Ups For Award-Winning Briefing Center May 2, 2022 by Super User This is a very impressive blend of architectural and experiential design put together by a team for the new corporate briefing center of W. L. Gore & Associates, a materials science company. The center in Newark, Delaware is designed to help share the company’s heritage and innovations with partners, customers, and visitors. It recently won …
Watch: Midtown NYC Office Block Gets Fantastic Digital Makeover In Common Spaces April 27, 2022 by Super User This is a fantastic example of a corporate client buying entirely into the advice that creative should drive the decisions and designs when using technology as an architectural design feature. The big NYC commercial property developer Vornado Realty Trust engaged Montreal’s Moment Factory to rethink the lobby and common spaces experience at PENN 1, a …
82 LED Displays Sync’d For One Night Swarovski Branding Event At Saudi Retail Complex April 25, 2022 by Super User Wow. Just wow. This is a screen takeover done for the crystal glass brand Swarovski – a VERY ambitious one-night branding event at a retail complex. It is sync’d content across 82 screens of varying shapes and scales. The on-screen content was developed and delivered by the Belgian creative technology shop Bureau Beatrice, which recently …
Stockholm “Space” Touted As World’s Largest Gaming Center Adds Experiential LED Canopy April 25, 2022 by Super User German content partners Invidis put up a post today about an interesting and vast new digital culture center that’s opened in central Stockholm, with some very big LED walls and a hell of a lot of smart monitors. Called Space, is a multi-level “physical meeting place” for people into all things digital, most notably esports. …
Nebraska Transport Company Using Digital Signage To Reach 1,000s Of Drivers When They’re At Facilities April 25, 2022 by Super User This is a relevant working example of how a company uses digital signage to reach a workforce that is very much deskless – some 5,200 truck drivers on the road for a Nebraska transportation company. Crete Carrier, based in Lincoln, uses screens at 17 distribution locations and at the head office to get messaging out …
Mitsui Foundation Lights Up 10 Big LED Displays With Custom Content In NYC Lobby April 22, 2022 by Super User This is a very nice, quite different take on using digital display to enliven a corporate office tower lobby. While a lot of projects these days are about one very large, wall-filling display as the showpiece, the Mitsui Foundation’s renovated lobby at 1251 Avenue of the Americas in New York uses 10 LED displays notched …
Watch: Big Downtown Dallas LED Wall Becomes Virtual Rube Goldberg Machine April 14, 2022 by Super User This is pretty amazing three-dimension illusion content, done for that big LED wall on the corner of a building in the AT&T Discovery District in Dallas. The piece was developed by the local (to Dallas) agency Flight School Studio, and is a virtual/mechanical Rube Goldberg machine that is one-part musical instrument, one-part contraption. It has …
Upshow’s New Shift Formalizes, Focuses Back Of House QSR Digital Signage Solutions April 12, 2022 by Super User Chicago-based Upshow has formalized its digital signage options for the so-called “back of house” in restaurant businesses – enabling displays in kitchen, break rooms and other areas where it’s possible to communicate with steadily on-the-go workers. Called Upshow Shift, the platform makes it possible for workers to view and respond to real-time information via in-venue …
