Mvix Launches Dynamic Menu Board Update Solution, Tied to Dozen-Plus POS Platforms September 1, 2023 by Dave Haynes The DC-area digital signage solutions provider Mvix has launched a Menu Maker module for its software that automates menu board updating by integrating with data from more than a dozen restaurant and retail point of sale systems. Says Mvix in PR: Realizing the needs of clients who need live updates of their menus throughout the …
Version Of Refik Anadol’s Machine Hallucinations To Run On That New Las Vegas “Sphere” Starting Tomorrow August 31, 2023 by Dave Haynes The company behind that giant digital sphere in Las Vegas is doubling down on making a big splash with its opening – hiring a rock star act – U2 – to play the opening events in the venue this fall, and now enlisting a rock star visual artist to produce some visuals for the LED …
When Data Integration Goes Bad: UK Air Traffic Chaos Monday Attributed To Ingested Data August 30, 2023 by Dave Haynes Integrating data sources from different management and operations systems is incredibly powerful and important in running relevant, timely messaging on digital signage networks, but ingesting data also has its perils – as experienced this week in the UK air transport system. Flights were delayed or cancelled at airports across the UK on Monday – stranding …
DOOH Media Giant JCDecaux’s Country Units Marketing JCDecaux 3D. August 28, 2023 by Dave Haynes Country and region units of the global out of home media owner JCDecaux seem to now be marketing what’s branded as JCDecaux 3D – displays in deployed networks that can support forced perspective visual illusions. That “support” is not in the hardware (some LED manufacturers try to sell products that can “naked eye 3D”), but …
Dutch Smart Glass Lets Air Travelers Play Pong, Grows Biophilic Leaves As Active Glare Control August 24, 2023 by Dave Haynes I’ve been paying attention to a Dutch startup called VideowindoW because of its interesting approach of manufacturing digitally-embedded building glass that runs media but also doubles up as active glare control. The company promotes several use cases as it looks for early adopters, but the most obvious and compelling one is for windows in mass …
Montreal Digital Artist Pushes Distorted Views Of People Passing Through Portal To Big Video wall August 22, 2023 by Dave Haynes Hat tip to Stefan Bischof for posting about this .. This is an interesting interactive digital art piece that is a different spin on the many gesture-driven video walls we’ve all seen demo’d at trade shows. Called Liminal, it is an interactive exhibition by Montreal-based artist Louis-Philippe Rondeau that involves people passing through what amounts …
Swiss Railways Using Adobe’s Screens CMS To Drive Passenger Information Displays At Stations August 16, 2023 by Dave Haynes The Swiss rail system is known everywhere for its punctuality and attention to details, so let’s assume railway operator SBB was anything but slap-dash in the sourcing and selection process for software to run its passenger communications screens. The railway company went with Adobe Screens, the digital signage sub-product of Adobe Experience Manager to drive …
By Adding Back Of House Digital Signage For Workers, “Everything Improved” – QSR Operator August 14, 2023 by Dave Haynes Chicago-based UPshow has a good little sponsored content piece on the QSR magazine site that gets into the impacts of back-of-house staff messaging in a food services environment – noting how better communication led to boosts in performance metrics. The CEO of a multi-brand franchise operator realized on store site visits that critical messaging – …
Media Owner Outfront Packages Up Its 3D Illusions As “XScape Spatial 3D Technology” August 10, 2023 by Dave Haynes This had me smirking as I read it … The OOH/DOOH media company Outfront has developed a very fancy handle for its 3D visual illusion/forced perspective work for its screens – OUTFRONT X-Scape. The company says that’s “the productized spatial capability from OUTFRONT that enables brands to create distinguishable and unique content by bringing products, features …
GSTV Adds TikTok’s Short-Form Videos To Gas Pump Screen Content Mix August 10, 2023 by Dave Haynes TikTok’s somewhat addictive short-form content has made the jump from smartphones and tablets to digital out of home screens, with a partnership now in place and running with GSTV – which runs an ad-supported screen network on gas station fuel dispenser screens. The GSTV network adds to an already massive viewing audience in the U.S. …
