Boring But Good: Denver’s Busy Airport Uses LED Header Banner At New TSA Checkpoint April 16, 2024 by Dave Haynes Denver International Airport recently opened a new 17-lane TSA security checkpoint on the terminal’s northwest end of Level 6, part of a $2.1B upgrade project at what is the third busiest airport in the US. The engineering and design firm Stantec is doing a big list of work at the airport, and one component is …
British Signage Language Displays Added To Digital Signage Mix At Scotland’s Busiest Rail Stations April 15, 2024 by Dave Haynes Mass transport environments have long used digital signage technology to relay important travel information to people rushing to catch planes, trains and buses, but the focus has mainly been on re-packaging real time data like gate and platform assignments as visual text presentations on screens. Now a UK rail system has started installing customer information …
46 Mapped Projectors Market Star Wars Products On One Face Of NYC’s Empire State Building April 12, 2024 by Dave Haynes Forty-six projector were sync’d and blended to fill the upper levels of one facade of the Empire State Building in New York with a five minute show celebrating the Star Wars movie series and encouraging fans to buy various consumer products marketed by Lucasfilm during its “Imperial March” marketing campaign. The art deco skyscraper, which …
Saudi Auto Dealer Invests Big In Custom Experiential Creative For Building And Showroom April 11, 2024 by Dave Haynes Much of what gets run on big screens at auto dealer showrooms is, somewhat logically, what amounts to car, truck and SUV porn – gorgeous footage of vehicles rolling along everything from the dampened roads of downtowns to winding, oceanside highways. So it is very interesting to see a dealership drop some presumably serious money …
Big Times Square Billboard Makes Selfies Part Of Visual Illusion Creative For Beauty Brand Campaign April 5, 2024 by Dave Haynes You can only see so many products and animated characters kinda sorta popping out of big LED billboards using visual illusions. Most tend to do variations on the same thing, and a spinning box or bottle seemingly escaping the confines of a display can get old – especially for people paying attention to this stuff. …
Atmosphere TV Partners With Delaware North To Add U.S. Airport Bars And Restaurants To Screen Network April 3, 2024 by Dave Haynes Airport departure lounges have long been a target of digital OOH media network operators because of the dwell times and demographics, and now another haven for travelers with time on their hands has been added to the mix – airport bars. Austin-based Atmosphere TV, which provides free streaming content channels to all kinds of environments, …
Spectrio’s New Private Label TV Allows Venue Operators To Avoid Cable TV Viewing Conflicts In Common Areas April 2, 2024 by Dave Haynes Digital signage software and experiential solutions firm Spectrio has developed a new service that lets operators curate and control what’s on the screens in common areas – like customer waiting rooms and staff break lounges. Called Private Label TV (PLTV), the service allows businesses like car dealerships to better control what’s airing on the TVs …
Gentilhomme Gets Nod For Digital Content Work At JFK Airport’s New Terminal One March 26, 2024 by Dave Haynes A good example of the lengthy lead times involved in experiential digital in public spaces is word that the visual design and creative teams have been announced for work that won’t be seen for another two years, when what’s called New Terminal One at JFK Airport in New York is expected to open its first …
GSTV Gas Station DOOH Screens Add Content Tie-Ups With Gaming, Influencer Marketing Publishers March 22, 2024 by Dave Haynes It’s been reasonable to wonder how many people are interested in commodity information like news headlines, weather and sports scores pushed to screens on gas pumps, so I get why GSTV is partnering with content companies who can offer something different. The Detroit-based DOOH media company, the dominant player when it comes to gas station …
Screenfeed Adds AI Tools For First Time To Content-Building App March 21, 2024 by Dave Haynes The digital signage-centric content firm Screenfeed has added some light AI capabilities for the first time to one of its content-building apps. Community Events, says the Minneapolis-based company in a marketing email, is the first content app from Screenfeed to incorporate the use of Artificial Intelligence. In this case, AI is used to improve event …
