When Taylor Swift Goes Orange, Brands Follow August 18, 2025 by Antonia Hamberger Did you notice the color orange unusually often last week? No? Then you’ve trained your algorithm to be remarkably resistant to pop culture – and, presumably, none of your female friends and family members are sporting colorful friendship bracelets. Whether you realized it or not, that puts you in a minority. Taylor Swift announced her …
For England Title in Women’s Euros, Nike Gives a Twist to its Logo – Again July 29, 2025 by Balthasar Mayer In a thrilling penalty shootout against Spain, who dominated the field for long periods, England’s women’s national soccer team, the Lionesses, won the European Championship – the second time in a row. For this, the iconic DooH screen at Piccadilly Circus in London has honored the Lionesses – through the national team’s sponsor, Nike. The …
AI-Generated Messi Artwork Sells for 1.8 Million Dollars July 24, 2025 by Balthasar Mayer You’ve seen it in the movies: a gentleman with a gavel looks around the room and calls out, “First, second, third – sold!” The winning bidder beams with joy, clutching their new artwork. This still happens today – but now, it also happens online. And yes, serious money changes hands there too. Case in point: …
Massive São Paulo LED Façade Gets 4× Resolution Upgrade July 22, 2025 by Antonia Hamberger What’s framed as “Latin America’s largest open-air digital art gallery” has just undergone a major tech upgrade. The original setup – a low-res LED light façade spanning 2,818 m² (303,323 ft²) – was installed in 2012. Now, the screen wrapping the triangular Fiesp building in São Paulo boasts four times the number of LED dots …
Moment Factory’s Immersive Night Walk Is Coming to Istanbul July 22, 2025 by Antonia Hamberger Montreal-based Moment Factory is known worldwide for its immersive digital experiences, whether in the form of public art or ticketed shows. Last year, they began licensing these shows to event organizers internationally. One of their most popular formats is Astra Lumina, a magical multimedia night walk. With Astra Lumina Istanbul, the experience has now arrived in …
2,580 Square Feet of Absen LED Powers Australia’s Expo 2025 Pavilion July 16, 2025 by Antonia Hamberger In Japanese Osaka, 150 countries are currently showing their vision of “Designing Future Society for Our Lives”. One of the pavilions that’s being praised for its immersive design is Australia’s. Titled “Chasing the Sun,” the pavilion incorporates more than 2,580 square feet of LED displays from Chinese manufacturer Absen. Four types of LED products are …
Refik Anadol Turns Lionel Messi’s Iconic Goal into AI-Powered Art July 14, 2025 by Balthasar Mayer Renowned digital artist Refik Anadol continues to push creative boundaries at the intersection of technology and art. Best known for his shape-shifting, AI-generated art work, he’s now doing a unique collaboration with soccer icon Lionel Messi. Anadol has transformed one of Messi’s most cherished memories – his legendary goal on May 27, 2009 – into …
280-Meter-High Building Projection Mapped for Singapore’s 60-Year Celebration July 7, 2025 by Balthasar Mayer UOB, one of Asia’s leading banks, is celebrating its 90th anniversary together with Singapore’s 60th year of independence. To mark the occasion, the bank is transforming its UOB Plaza 1 headquarters into a 280-meter-high projection surface. Visitors can catch three different projection mapping shows lighting up the building now through August 9. To mark its …
Putting a Spin on Forced Perspective – Literally June 27, 2025 by Antonia Hamberger Beyond massive retail rollouts involving thousands of stores, there are always those fun – and usually expensive – flagship store projects that must be a dream gig for digital signage integrators. One such *fun* (and likely insanely costly) project was carried out by First Impression for the House of Rituals in Amsterdam, the flagship store …
Orlando Airport’s Aging Video Walls Face a Digital Upgrade June 17, 2025 by Florian Rotberg Orlando | Orlando International Airport (MCO) has long been a pioneer in digital signage, earning its reputation as the digital flagship of U.S. airports. Now, as the first generation of video wall displays approaches the end of its lifespan, upgrades are inevitable. Large LCD video walls, once dominant, have gradually fallen out of favor, replaced …
