Off the grid next week July 10, 2010 by Dave HaynesMe no postee very much next week. I’m at a client thing all week, in Asia, so no time or ability to post. I think. My butt may never be the same given the airplane hours I am about to log. BUT, looking forward to the stuff once on the ground. Can’t say much, but …
Ticker Free Day: Stop Crawling! July 9, 2010 by Dave HaynesDailyDOOH has picked up and run with David Weinfeld’s idea of July 9th being the day when network operators concede the news headline tickers crawling across the bottoms of their digital displays achieve little, other than ensuring fewer people noticed the more important messages of ads. Several well-regarded bloggers like David have done posts on the subject …
Interactive stations jazz up Montreal fest July 6, 2010 by Dave HaynesA couple of Montreal companies are behind a nice little program running right now at Montreal’s famed, and massive jazz festival. The event takes over the some of the streets in the city, and Sportech and Groupe Viva (related companies) deployed and are doing the programming management on messaging and interactive stations for Bell, one …
Find your customers; don't make them find you July 1, 2010 by Dave HaynesI like the annual DSE trade show because it is a central place to catch up with a lot of customers. BUT, my customers are mostly vendors working in the digital signage sector. As a former booth bunny at these shows, selling for software companies, I’ve always had big questions about the costs versus benefits. …
Digital Signage Federation adds standards group; chairs for other committees July 1, 2010 by Dave HaynesWell, I thought the tomato fight between the Digital Screenmedia Association and the fledgling Digital Signage Federation might be sorted by now, but both are still moving along parallel, separate tracks as far as I can tell. maybe it won’t get sorted??? The DSF has created a new standards committee and got Ken Goldberg, the CEO …
Happy Canada Day July 1, 2010 by Dave HaynesIt is Canada’s national birthday today, so Happy Birthday to my fellow Canucks, and early best wishes to my American friends who celebrate their own in four days. The beaver, as just about everyone knows, is a national symbol. Do NOT – trust me on this – search Google images for “fat+beaver” without SafeSearch on. …
Retail POS system adapted for simple iPod Touch July 1, 2010 by Dave HaynesStarmount Systems came out with an announcement last week about a deal to use the Apple iPod Touch as a mobile POS unit in Urban Outfitters stores. I didn’t write anything on it at the time because the release was a little light on detail. However, a little email back and forth with some folks …
Short Bites intros canned content libraries June 29, 2010 by Dave HaynesWe’re starting to see more pre-packaged content come into the space, with material that has a better shot of interesting viewers than news and business headlines. Short Bites Media is a new company based out of Charlotte, NC (one of my favorite places) that has packed up a series of short segments on subject areas. …
IAB's new QA guidelines instructive for DOOH sector June 29, 2010 by Dave HaynesFor those of us who were involved in online media when it first started taking shape, the work of the Interactive Advertising Bureau is always interesting. While online is so much bigger than DOOH, there are definite parallels between the two mediums. Both have seen countless crazy ideas come and go. And both have gone …
Toronto's ACC to host digital signage education event June 25, 2010 by Dave HaynesThe Air Canade Centre in Toronto is a great example of a digital signage project that was very carefully planned and executed to deliver on needs and objectives, and the result is a project where the screens are really a part of the fan experience and driving revenues for the building operator. In an interesting …