Agency giant's strategist looking for less hype, more action November 21, 2007 by Dave HaynesUK blogger Adrian Cotterill is in India at a conference, so he may not pick up on this bit from an Institute of Practitioners in Advertising conference in London this week. So I will. The chief strategy officer for Mediacom, part of the mammoth WPP worldwide agency group, told digital out-of-home she is looking for …
Focus Media screen count approaching 100,000 November 21, 2007 by Dave HaynesChinese digital media giant Focus Media released its third quarter results this week, and the company continues to grow like crazy. As of September 30, 2007, the total installed base of LCD displays in our commercial location network was 95,398 nationwide, including 90,375 displays through our directly owned networks, and 5,023 displays through our regional …
Ad Age – The push is on for metrics November 20, 2007 by Dave HaynesThe online version of Ad Age had a piece on the weekend about the rapid growth of the digital out of home sector, and the need to get some proper measurement happening. “Double-digit growth means it’s time for organized metrics — no easy feat for a market that includes everything from elevators to urinals,” read …
Cisco's strategy dissected by SearchNetworking November 16, 2007 by Dave HaynesGood piece in the propeller-head online publication SearchNetworking about how Cisco has been putting all the pieces together, including the Tivella acquisition, to dominate the enterprise video distribution market. Several strategic acquisitions indicate that Cisco is setting itself up to become a dominant force in next-generation enterprise IP video applications like digital signage, interactive advertising …
And now for some over-torqued nonsense … November 16, 2007 by Dave HaynesWhat is it in people that makes them turn press releases into giant exclamation marks? ZipCast Changes the Face of Advertising Digital advertising network powerhouse, ZipCast, signs ground breaking partnership with Dynasign as their exclusive technology provider. What makes this deal so remarkable is ZipCast, powered by Dynasign, breaks all the rules of traditional media. …
CDSA is now CODA November 14, 2007 by Dave Haynes Forget the Canadian Digital Signage Association. It is now the Canadian Out-of-Home Digital Association, or CODA. As a guy who spent a bunch of time in Cowtown, I think of CODA as the Calgary Olympic Development Association that built the ski hill where I learned to schuss. If I was sailor on a depressingly limited …
Office lobby network tests well with audiences: Arbitron November 13, 2007 by Dave Haynes Large screens parked in the lobbies of busy office towers go over well with the people who work in those buildings, according to an Arbitron study done for The Wall Street Journal Office Network. The study of some 1,100 business professionals found more than 9 out of 10 people looked at the WSJ Office Network …
The Digital Signage Association? November 9, 2007 by Dave Haynes Not sure what to make of a new association announced this week — the Digital Signage Association. The website says the group is “dedicated to the needs and promoting the interests of companies engaged in digital signage industry. DSA serves as a collective voice for the industry, encouraging effective and ethical business practices, and promotes …
Is Google finally dipping toe in our waters? November 8, 2007 by Dave HaynesAs reported on CNN’s website: As part of a partnership to be announced Wednesday, the online search leader will dispense driving directions at thousands of gasoline pumps across the country beginning early next month. The pumps, made by Gilbarco Veeder-Root, include an Internet connection and will display Google’s mapping service in color on a small …
The DNA of Digital Signage October 31, 2007 by Dave Haynes I mentioned last week that I was in Montreal and was around for a presentation by Phil Lenger, of New York’s Show and Tell Productions. I was too stupid to take notes but Phil has kindly passed along a PDF version of his presentation, so I can relay some of his key points He …
