Trends to Watch in 2008: Ad Age December 29, 2007 by Dave HaynesThe industry publication Ad Age has done its look ahead for the coming year and focused on trends to watch. For those of us in the advertising side of this industry, there’s a few particularly interesting and relevant points: INNOVATION AND CREATIVITY RULE Marketers’ ingenuity will continue to expand as the competitive marketplace challenges brands …
Captivate and the Office Network get some Class A competition December 17, 2007 by Dave Haynes The office crowd is one of the more attractive and well-established target audiences for screen networks, with Captivate dominating the elevator screen marketplace and the much newer Office Network working with the Wall Street Journal to park screens in lobbies. Now there’s a new player, from the slightly unlikely base of Alabama. Picked up from …
Wanted posters go digital December 14, 2007 by Dave Haynes Using digital screens for Amber Alerts is getting increasingly common, and now that premise is being extended in the US to posters for people the police are trying to pick up. From Associated Press: Between ads for hamburgers and liposuction, the giant digital billboards flashed an image of Oscar Finch’s face taken by a surveillance …
One Stop, Sporting Life cited for excellence by marketers December 13, 2007 by Dave Haynes I had to run into a Toronto mall the other day and while there, finally had a peek at the network Toronto’s OneStop Media Group has installed in the Sporting Life sports store there. I was impressed, with screens in portrait mode positioned around the store’s two levels, just above the aisles on support columns …
Zoom aggressively rolling out digital screens in US December 13, 2007 by Dave HaynesThe static poster business seems a natural to migrate to digital, and I know one company that builds the fixtures for this business that is seeing the majority of its work going digital. Zoom Media is a good example of an early mover, having rolled out hundreds of digital screens in Canada and now the …
Another take on the NobelVision Network December 11, 2007 by Dave HaynesNikki Baird, a managing partner at Retail Systems Research, has written a piece about the deal announced yesterday that sees a cosmetic dentistry giant rolling out its own network in dental offices. “There has been worry as of late as to whether retail media networks have lost their steam. That’s not the case at all …
On the Psychology of Shopping December 11, 2007 by Dave HaynesThe MIT AdLab blog flagged a piece about researchers from that school who have been looking at how people think when they go shopping. As reported on Softpedia … Researchers from MIT have shown that people are most susceptible to be influenced by advertisers and promotions at the entrance of the store. According to the …
Bringing infomercials to the people December 10, 2007 by Dave Haynes You can only really hit the insomniac crowd with most infomercials, so a cosmetic dentistry company is backing a new network aimed at getting their product pitches for implants and bridges right where its target audience is sitting, twiddling collective thumbs in the waiting rooms of dentists across the U.S. The NobelVision Network, says a …
Frost and Sullivan estimates $1.1 billion business in five years December 6, 2007 by Dave Haynes A new report by consultancy Frost and Sullivan estimates the digital signage systems market will reach $1.1 billion in revenue worldwide by 2012, and the 2006 revenue for the market hit $313 million. “The ability of digital signage to enhance brand image and display promotional messages using targeted full-motion video messages at the point of …
More big guys jumping in December 6, 2007 by Dave HaynesA sure sign that this industry is getting real traction is the continuing of large, well-financed companies wading into a space that was long the domain of start-ups. The latest are global IT and professional services firm Ingram Micro — which has been quietly active in the space for a year or more — and …
