Loto-Quebec's digital signage drives lottery ticket sales October 27, 2007 by Dave HaynesPOPAI put on a “POPAI University On The Road” session in Montreal the other day, and because I was in town, I was able to sit in and have a listen. There were three good speakers, but the most relevant for me was Francois Bourdeau of Loto-Quebec, a communication specialist there and the very enthusiastic …
Digicurvers adapt code of ethics October 27, 2007 by Dave HaynesWell, I thought I was done with Digicurve and GSBC, now that this ceaselessly entertaining bunch in Thailand has decided maybe they can’t immediately dominate a very crowded digital signage industry and maybe they don’t actually have what was touted scant months ago as the hottest tech stock on the planet. Now the guys are …
SeeSaw research: This stuff works October 24, 2007 by Dave HaynesNetworked ad sales aggregator SeeSaw Networks has released encouraging results of a study it commissioned this summer, looking at the effectiveness of digital signage. There will be people out there who will suggest commissioned research gets the results a paying client needs to see, however the numbers are pretty strong to dismiss. Digital Signage Today …
GSBC seems to have left our industry behind October 19, 2007 by Dave HaynesMere months ago, Global Satellite Broadcasting Corporation was issuing seriously wild-assed press releases letting the world know it was on the cusp of taking over and thoroughly dominating the digital signage industry. It didn’t quite play out that way, as most investors have measurable IQs. GSBC’s backers, who rebranded the firm as Digicurve, appear to …
Stock footage for digital signage October 17, 2007 by Dave HaynesThere are a few companies around doing stock video footage — usually animated backgrounds with various themes. Companies like Feedback Video do this sort of thing, and also do the odd bit of custom ad work for some Canuck digital signage networks. But I picked up on a regurgitated press release on Digital Signage Today …
Welcome to Y2K guys! October 17, 2007 by Dave HaynesEveryone, please give a warm welcome to the PR people at Media Tile, who this morning announced the signage-in-a-box company has entered the 21st century. Actually, I didn’t see anybody doing this with digital signage ads until early 2002, but it was my buddy Kevin’s teeny two-person company, and if they were doing it, you …
Retailers getting more sophisticated about their stores being media October 15, 2007 by Dave HaynesI just stumbled across a piece from Ad Age that has been out for a couple of weeks now and goes into great detail about the notion of retail as a medium. I have since noticed a few fellow industry bloggers like Rob Gorrie have done some hits about it, but thought I would nonetheless …
What the cluck? A roll-out, sort of, down under October 12, 2007 by Dave Haynes Everybody knocking around in this weird little space, particularly doing sales, knows there are a couple of key things happening and not happening. There is a huge amount of interest and activity. Lotsa pilots and RFPs. But not all that many Purchase Orders getting cut for roll-outs. So I always get a little bouncy in …
Wireless Ronin's buy of Windsor firm starts to pay off October 10, 2007 by Dave HaynesI was intrigued when I read this summer that McGill Digital Solutions was acquired by Wireless Ronin of Minneapolis, particularly since founder Rob Whent has been hanging around with the Symon Communications people at trade shows. That acquisition, for one of the so far few companies in our space that have gone public, is starting …
Surprise! People don't trust ads October 9, 2007 by Dave HaynesConsumer research giant Nielsen has done a global study of attitudes toward traditional and digital advertising. As you might expect, the results from 47 countries backed up the notion that people don’t trust ads, particularly digital ones. Now digital in this case meant online advertising, but given that we do is a bit of a …
