Microsoft demos its ideas on next-gen advertising technologies February 6, 2008 by Dave Haynes People love to kick around Microsoft for often being a little behind the real curve, but Steve and the guys have market share, money and a lot of very bright people … so scoff at your peril. That said, the Microsoft demo fest the company did for its next-generation digital advertising technologies Tuesday in Redmond …
MediaLife dissects Ripple TV's efforts February 5, 2008 by Dave HaynesMediaLife does a regular in-depth look at various out of home advertising efforts, from coffee cup sleeve ads to ambitious ones like Ripple TV, which does hyper-local advertising screens and now, according to the piece, has screens installed in every US state. If you have been following these guys, there is not much new, But …
BroadSign picks up Navori February 5, 2008 by Dave Haynes(Disclaimer: this involves my masters, but big enough news I would definitely be making note) BroadSign International has announced the acquisition of privately-held Swiss digital signage player Navori. The deal has been in the works for a while and came together in time to announce in conjunction with the start of Europe’s biggest industry trade …
Art for Commuters enhances subway network's show February 4, 2008 by Dave HaynesOne of the biggest challenges facing this industry is dealing with time, cost and brain cramps of steadily feeding the content beast. Keeping the same stuff up on a screen too long is deadly. And what’s up there should actually be interesting and relevant. Toronto’s OneStop Network is one of very few companies I’m aware …
Norris leaving OVAB after nine-month stint January 26, 2008 by Dave Haynes Seen in MediaPost: AFTER ONLY NINE MONTHS ON the job, Kim Norris is stepping down as president/CEO of the Out-of-Home Video Advertising Bureau, a new trade association formed last year to help market the burgeoning market of place-based media networks to Madison Avenue. Norris, a veteran cable advertising sales executive who modeled OVAB’s structure on …
Toronto Star sells Transit TV to firm actually in this business January 17, 2008 by Dave HaynesI always thought one of the stranger ownership situations out there was the Toronto Star, Canada’s biggest local daily newspaper, owning Transit TV, a screen network in metro bus systems in cities dotted across the U.S. Then again, Torstar has long owned the Harlequin romance publishing empire – those little historical romance novels with Fabios …
630,000 screens and counting??? January 10, 2008 by Dave HaynesSpotted in Digital Signage Today, a Promo magazine piece looking at the industry as a whole. It has this very big assertion: About 630,000 TV screens are now housed in 97,000 U.S. retail stores, estimates PowerPact, a consumer marketing agency. That number is projected to grow by 20% a year. Really? As the story notes …
Industry described as being on the cusp of a wave January 10, 2008 by Dave HaynesThere’s a piece today in a UK online publication called What PC? — but what seems to be apiece from another publication called CRN, doing around-up on where the industry is at and where it is going. There’s not much new to report from it if you know this space, and Content is King is …
OneStop investors sell part of stake, but retain big plans January 7, 2008 by Dave Haynes A news release this morning says Mishorim Development Ltd. have sold 13.33% of OneStop Media Group for C$5 million, “reflecting a company value of C$37.5 million. Mishorim subsidiary Skyvision Telemedia Inc. sold 5% of Onestop for C$2.2 million, diluting its stake in the company from 42% to 37%.” OneStop is a Toronto company with a …
Helius picked up by Hughes January 3, 2008 by Dave HaynesAs fellow blogger Bill Gerba points out in his post, the year has just started and there’s already evidence news of consolidation. Satellite communications biggie Hughes Communications has announced it is buying digital signage solutions provider Helius Inc. in a deal worth up to $30.5 million. Helius gets $10.5 million when the deal closes and …
