"Brand activation" conference announced for NY in fall June 2, 2008 by Dave HaynesThe Strategy Institute has announced a second Brand Activation Using Digital Out-of-home Media (there’s a mouthful) conference in New York on Sept. 9th and 10th. The conference agenda so far looks a little skeletal, but then it is three months out. According to a press release: “The Summit will serve as a forum for top …
DS software play creates rewards program for resellers June 2, 2008 by Dave HaynesAKA has a piece about Toronto-based software company Rise Vision starting a rewards program for its reseller channel. In a nutshell, a 10 per cent credit towards future purchases (and resale) of Rise Vision’s software, which is Software as a Service based. The Rise Rewards scheme allows resellers to earn cash toward future purchases of …
South African operator reports big-time sales impacts across retail network May 29, 2008 by Dave Haynes As reported in a blog called espaces, South African firm One Digital Media’s CEO told the crowd at a recent Marketing-at-Retail Workshop in Johannesburg how research is showing significant sales impacts in installed locations. Mike Bosman said independent research conducted recently on 22 brands showed those brands stood out 33% more when the particular brand …
Screen network as guinea pig recruiter May 26, 2008 by Dave HaynesI am huge fan of anyone coming into this space who decides to go at it a little differently – and the newly announced Digi-AdServices Network certainly qualifies. This is the well-mined approach of putting screens in waiting rooms because of the defined audience and long dwell times. But the big difference is that the …
MSNBC's Spectra news viewer a very different spin May 26, 2008 by Dave HaynesI have been fiddling for a few days now with MSNBC’s Flash-based news viewer, which takes a dramatically different approach to visual presentation of news headlines. Instead of news tickers or simple, stacked headlines, this is a color-coded tornado of Flash cards that swirl in a vortex on the screen. Spectra merges the news spectrum …
MediaPost launches Digital Outsider May 26, 2008 by Dave HaynesMediaPost editor Joe Mandese has been very active in reporting about the agency and corporate sidfe of this industry, and he and his bosses have stepped it up a bit this week by launching a new online piblication called Digital Outsider. The first version is a single article explaining why he’s started this, and what …
100,000 and counting May 26, 2008 by Dave HaynesJust noticed the counter went past 100,000 this weekend. It says hits but I think that means either page views or visitors. Whatever the case, I thought it was pretty cool when I went past 25 one day, back when I started. The little Clustr Map thingdoodle that tracks inbound IP addresses suggest people have …
EK3 changes gears with entry level offer May 23, 2008 by Dave HaynesLondon, Canada-based EK3 Technologies has been around the marketplace for many, many years, and its calling card has long been the deal it won to get screens in the menu boards of some 3,000 Tim Horton’s coffee and donut shops in Canada. The company (note: competitors of mine) have long positioned themselves as an enterprise-level …
Traveling … May 23, 2008 by Dave Haynes Sorry about the lack of posts. I have been traveling, soaking up the glamor of five hour plane rides with toddlers who could rotate their heads 360 degrees and regional jets so small I could pretty much rest my chin on my knees. Coming soon … aka when I get a plane ride that allows …
Japanese firm stitching three plasmas together for jumbo screen May 20, 2008 by Dave Haynes The Japanese firm Shinoda plasma will have a booth next month at infoComm in Las Vegas, humping the delights of a curvy 125-inch plasma display – really three smaller plasma tube arrays stiched together to create a super widescreen. Reports Engadget: The 3- x 1-meter display consists of three PTA (plasma tube array) modules connected …
