Using DS to keep a campus safe June 16, 2008 by Dave HaynesYou can tell alot about the quality of the presentations at a conference by how many people are firing up their laptops and fiddling about with their BlackBerries. Suffice to say, there was a fair amount of idle email checking this morning during the opening presentations at the Strategy Institute’s conference here in Las Vegas, …
InfoComm '08 opens with Strategy Institute conference June 16, 2008 by Dave Haynes There’s a lot more than digital signage going on with infoComm, a massive AV show whose organizers decided June in Las Vegas would be a smashing idea. It’s a little hot. But drinking a lot of beer is no longer recreation, just necessary hydrating. The latest incarnation of the Strategy Institute series of DS-focused shows …
TruMedia prez calls for proactive privacy policy to counter NY Times fuss June 10, 2008 by Dave HaynesUndoubtedly concerned that other journalists will steadily recycle that torqued New York Times article about the privacy horrors of face tracking, the president of one of those audience measurements has written a letter to the newspaper suggesting he and his competitors expressly promise they will not store images of consumers or other information that could …
OVAB chair promises guidelines by early summer June 6, 2008 by Dave HaynesThe latest Media Post Digital Outsider has a Q and A with an old post-merger boss, Mike DiFranza of Captivate Network, who talks about where the company has been and where its going. DiFranza is also one of the founders and the current chair of OVAB, and he talked about the much anticipated guidelines the …
Netpresenter latest entry in the "free" sector June 6, 2008 by Dave HaynesDutch software company Netpresenter announced a version of its application yesterday as the first free, hosted professional digital signage, PC desktop and screensaver solution. Netpresenter EasyBroadcast can also be used as a fun tool to share YouTube videos, Flash images, photos, videos and messages between groups of friends, relatives, (sports) clubs, associations and communities. Netpresenter …
CODA breakfast serves up content experts June 5, 2008 by Dave Haynes The Canadian Out-of-Home Digital Association held its second breakfast meeting this morning, this one hosted by Ari Blau of Bell, in one of the big event rooms at the company’s Bay Street building. I wasn’t counting, but I would guess maybe 50 people elbowed their way in to get at the coffee and danishes, and …
Small company, Samsung bag big Vegas strip project June 4, 2008 by Dave HaynesThis deal has been at play for a while now, but finally got announced this week: big fella screens installed into bus shelters along Las Vegas Boulevard. Now, the idea is not to market to bus passengers in that city – given it is often faster to walk that strip than to ride in a …
Viral game gives media buyers shot(s) at pesky ad sales people June 3, 2008 by Dave Haynes One of the things I have been talking about in presentations lately is the confusion in the marketplace, and how media planners at agencies have to sit through countless pitches from ad-based networks that all have different ad shapes, spot lengths, measurement terminology and ad rates. I said these people get so much contrary information …
What does an ideal industry event look like? June 3, 2008 by Dave HaynesI was asked the other day to provide my point of view on what I think a good digital signage industry event would be all about, with the notion of this helping to pull something together that is not for profit and therefore not driven by vendor interests. I have my own thoughts, but would …
Asus unveils small, cheap box that will make people go, "Hmmm…." June 2, 2008 by Dave HaynesSo I’m not the guy you would go to for advice on PCs for digital signage. But I do know what people are looking for: small, cute, fanless and cheap. They often leave out sufficiently powered and reliable. The new Asus EEE box due out in July certainly meets the small, cute, fanless and cheap …
