Multi-touch is cool, but … May 16, 2008 by Dave Haynes[youtube=http://www.youtube.com/watch?v=JOckVTgWBr4] I bumped into yet another post and accompanying video about multi-touch touch screen applications that allow users to manipulate things on a screen without a mouse or keyboard. Yet again, it’s all very cool to look at and if you have happy feet, the video like all the others has some slightly-dated techno track …
CODA's next breakfast club meeting on content May 16, 2008 by Dave Haynes The Canadian Out-of-home Digital Association started a breakfast series recently aimed at educating members and also drawing in new potential members. The date, location and subject of the next one has been announced. The good news is it is in downtown and accessible by means other than 10-kmh freeways at rush hour. Details: The Future …
Mobile ad CPMs well above those for DS marketplace May 16, 2008 by Dave HaynesMobile advertising is a very different kettle of fish than digital screens, but there are things to be learned from what’s happening in that space. MediaBuyerPlanner had a piece Friday reporting a few things of note that spilled out of a mobile advertising conference in LA. 1 – CPMs – A Verizon exec said the …
The industry cull is underway May 16, 2008 by Dave HaynesI have been hearing lots of stories lately about networks in Canada and the US huffing and wheezing away as they try to generate the sort of ad revenues needed to move forward. UK and European blogs have also been reporting lately of the business failures of Big Media Group in England, Digital Poster in …
Adcentricity makes US foray official; opens office in Manhattan May 16, 2008 by Dave Haynes Adcentricity founder Rob Gorrie has been spending most of his time in New York for at least a couple of months now, but his company made it official this week by announcing the opening of its NYC office. “The new office will allow us to spend more ongoing, quality time and effort with our network, …
Accenture study looks at shift to ubiquitous media May 15, 2008 by Dave Haynes Consulting monster Accenture has a a new report out about the future of content strategy, and the evolution from conventional media to a digital media world where content is somewhat ubiquitous. There’s a PDF that can be downloaded that runs through the thinking, which focuses very much on online advertising and the impacts of things …
Ingram Micro starts tech fair tour in Great White North May 14, 2008 by Dave Haynes The first of three digital signage technology days that Ingram Micro is running around the country this month went off in Toronto yesterday, with maybe 100 people or so taking in a bunch of show and tells with vendors, and then moving around a micro trade show. There is another one next week in Vancouver, …
Fasten your seatbelts, you're in for a wild press release read May 9, 2008 by Dave HaynesIt has been a while since someone was out with a press release that whipped air into a big frothy pile of not very much. But the Inbox this morning had this from TriOc Vision Studios of Montreal. It takes a lot to stop them dead in their tracks in Las Vegas. Finally, somebody has. …
CODA's next breakfast session planned May 7, 2008 by Dave HaynesI missed the last (and first) Canadian Out-of-home Digital Association breakfast seminar session last week – partly because e-mail mistakes meant I didn’t know about it until the last minute, and partly because of my limited enthusiasm for inching along many miles of Toronto’s infamous 401 highway (16 lanes at some points) during morning rush …
PumpTop declares big dog status May 7, 2008 by Dave Haynes Adtek Media says it now has some 6,000 LCD screens mounted on top fuel pumps at gas stations across the US, making its PumpTop TV network the biggest of its kind in that country. “We are installing PumpTop TV at an average of four new stations daily,” according to Dick Paulsen, President of AdtekMedia, in …
