DOOH as a franchising scheme December 6, 2010 by Super UserThe DSE site published a news piece Friday about a Florida company, Eyeris TV, offering up a franchised scheme for hyper-local digital out of home ad networks. Never heard of the guys, but they got me thinking about the whole notion of setting up networks as franchises. Would it work and who actually makes money? …
Follow the money dep't: Local tops OOH spending December 3, 2010 by Super User1,2,3 – SQUINT!!! The Outdoor Advertising Association of America (OAAA) says ad spend went up 7% in Q3 of this year (when compared with Q3 2009), and that adds up to $1.44 billion. The biggest chunk of money goes to the curiously-dubbed “Miscellaneous amusements and services” category, which cranks about $239 million, or 16.6%. That’s …
LG's US structure intact despite global switch-ups December 3, 2010 by Super UserThere must have been a bunch of speculation and uncertainty out there to prompt LG to issue a “News Alert” to effectively reiterate that nothing’s changed in its US display business operations. This just popped up in my Inbox: In the wake of reports about a global corporate restructuring affecting the LG Electronics Business Solutions …
Montreal subway DOOH network using mime to drive eyeballs December 3, 2010 by Super UserPhoto kindly provided by Steve Faguy (Fagstein blog on Montreal) The company that has the digital screen network running in the Montreal subway system has a decidedly different approach to getting the attention of commuters – a mime. “Brandtertainment” firm FarWeb.tv and Metrovision (can’t find website) are using Didier Ze Mime, the main character of …
420,000 sq. ft. media screen wraps stadium for 2022 Qatar World Cup December 2, 2010 by Super UserThe heart of someone handling Middle East sales inside Christie Digital probably skipped a beat or three today when news came along that Qatar won the bid for the 2022 World Cup. It is very far off, but what might get that person going – as well as anyone who sells high-end projection systems – …
DSE skeds another speed-dating weekend retreat December 2, 2010 by Super UserDigital Signage Expo’s organizers indicated in the wake of their first industry forum that they were going to do two of them in 2011 – one on each coast. The first one has now been announced – for May 15-18 in St. Petersburg, FL, at the Vinoy Resort and Golf Club. Peerless has already stepped …
How to be better at messaging and marketing for digital signage December 2, 2010 by Super UserI did a piece for Richard and the team over at Digital Signage Expo that should be good food for thought as vendors start their planning – if they’ve not already – for the upcoming trade show season. In a nutshell, actually give the messaging some deep thought. Too many vendors seem to just go …
Content award entries double for DSE 2011 December 2, 2010 by Super UserRichard Leibovitz, editorial director of the DSE trade show and also the guy behind most of the educational components of the event, tells me the number of entries for its content awards have doubled this year, to roughly 100. More generally leads to better, and also adds some diversity. With every captain of the industry …
Capital Networks/Digimation release v4 software December 2, 2010 by Super UserToronto-based Capital Networks and its longtime software partner Digimation have been in this space for more than a decade, and are now into version 4 of its Audience platform. The companies’ press release reports Audience 4.0 puts a big focus on HD quality video output, and adds “smart, enterprise-level scheduling” that enables hyper-targeting down to …
The Screen Forum professes its Love for Content December 2, 2010 by Super UserUK-based The Screen Forum has announced a new creative showcase called LOVE CONTENT, in collaboration with the communications agency SPAFAX. The program is intended to showcase, promote and celebrate the growing body of good work in the sector. Open to all – the aim of the Gallery is to provide a platform for creative teams to …
