Huge Chinese DOOH network suing its backers December 28, 2010 by Super UserOne of the bigger DOOH networks in the world, VisionChina Media Inc., is going after some of its investors with a lawsuit claiming it was duped into pay way too much for the Nov. 2009 acquisition of another firm, Digital Media Group. VisionChina Media and its wholly-owned subsidiary Vision Best Limited launched an action Monday against …
DSF lines up sponsors for pre-DSE golf touney December 27, 2010 by Super UserSeatacDigital Resources and Saddle Ranch Productions have stepped up as title sponsors of the first Digital Signage Federation Annual Golf Tournament on February 21, 2011 in Lost Wages – the Monday of DSE week. “The DSF golf tournament is going to be an exciting event bringing together professionals in the digital signage industry for a day …
So a robber walks into a flashy new digital bank … December 22, 2010 by Super UserI like the overall approach of the new Citibank flagship store in New York’s Union Square. The digital is designed right into the overall look and feel, there’s interactive this and that, and the bank has a very crisp, minimalist feel to it. But this odd thought occured to me. If some hood walked in …
Decoder ring melts trying to sort out CBS Outdoor DOOH release December 20, 2010 by Super User(Update – CBS kindly sent some images … help … and provided more explanation … see further down in post) This has all the piece in place to a great story heading into the holidays: big media company, consumer engagement with mobile, smart interactive screens and cool stuff like geo-fencing. But in the hands of …
Big Canuck retail DOOH network turns on Bluetooth December 20, 2010 by Super UserOne of the larger pure-play digital out of home networks in Canada has done a deal to start offering proximity-based Bluetooth marketing aimed at c-stores shoppers. Pinpoint Media Group has some 1,400 Couche-Tard and Macs convenience stores installed with screens around the store and at the point of sale, and has entered a new partnership with Toronto-based …
Panasonic joins the all-in-one bun fight with CoolSign/Haivision December 14, 2010 by Super UserPanasonic has done a partner deal with Haivision, the new owner of CoolSign, to market a “a complete digital signage solution for businesses that is easy to purchase, install and operate.” The solution combines Haivision’s CoolSign digital signage software platform, pre-configured on a powerful media player PC, and Panasonic’s professional LCD displays. This bundled digital …
AMX releases TCO calculator. Great, but … December 14, 2010 by Super UserPro AV giant AMX has announced and released a total cost of ownership (TCO) calculator for digital signage installations. “The first such tool in the digital signage industry lets buyers compare digital signage solutions and evaluate costs, both fixed and recurring. The TCO calculator also serves as an education vehicle introducing new buyers to the …
ANA on "devalued ad investments" on screens December 10, 2010 by Super UserThe Association of National Advertisers is going after TV networks that use the space created when standard-definition commercials air on high-definition feeds to run their own promos, reports MediaWeek. The ANA’s Television & Video Committee took TV networks to task for filling up the pillars to the right and left sidebars of standard-definition ad spots …
How digital signage and mobile can play nice: webinar December 10, 2010 by Super UserPreset’s wicked-smart David Weinfeld is doing a webinar for the Digital Signage Federation next week called Mobile and Digital Signage are Allies, not Adversaries. It’s Dec. 16 at 1 pm EST. The rise of mobile applications and smartphones shouldn’t stir fear in the minds of digital signage executives. It should enhance their optimism about digital signage …
Follow The Money Dep't: IPG's forecast for 5.4% ad spend growth December 7, 2010 by Super UserOn the heels of ZenithOptimedia’s ad spend forecast comes a separate one from another holding group, IPG MediaBrands and its MagnaGlobal research and analysis division. It says media companies will see 5.4 per cent growth in 2011, building to a total of $412 billion. More than 40 per cent of that is for video. As …
