Canadian Digital OOH health network now reps 95% of country's installed base July 6, 2011 by Dave HaynesThere are two primary ways that smaller Digital OOH networks can get to a size that attracts the attention of people controlling big media budgets – consolidation (mergers and acquisitions) or cooperation. A group of Canadian networks have gone down the latter path, and are now at a size that offers some real heft and …
enVu grows interactive mall network by more than 50% through new REIT deal July 6, 2011 by Dave HaynesenVu, which does sponsor-driven interactive floor projections in malls, has lifted the veil on a deal done with one of the larger U.S. shopping center groups – growing the installed base by roughly 53 percent. The deal with real estate investment trust General Growth Properties (GGP) got the company – a subsidiary of the software …
ADstruc newest player in online-driven Digital OOH buying and selling July 6, 2011 by Dave HaynesMedia people I have spoken with see a time, not that far off, when a substantial amount of the Digital OOH ad inventory out there will be bought and sold like commodities – the transactions having very little to do with networks and agencies taking meetings, and a lot to do with software and databases. …
DPAA tracks big jump in media planning intentions for Digital OOH July 5, 2011 by Dave Haynes Well if intentions turn into actions then the outlook for Digital OOH media spends is starting to look a lot rosier. The Digital Place-based Advertising Association has released the results of a survey conducted with what it calls “strategic media planners” – the headline being 86.3% of the roughly 1,000 media planning asked said they planned …
THIS is how to develop a Digital OOH media kit July 5, 2011 by Dave Haynes UK-based OOH agency Kinetic – working with the creative production group Grand Visual – has released its third annual Digital Out of Home handbook – described as a reference point for all those involved in the planning, creation and execution of advertising across screens in all environments in the UK’s digital OOH sector. In some respects, it …
Gannett's bailing on hyperlocal a cautionary note for smaller DOOH networks July 4, 2011 by Dave HaynesAn interesting little story out of New Jersey, as related in MediaPost, reinforces the question I think a lot of people have about the prospects for intensely local – or hyperlocal – digital out of home networks. The US media conglomerate Gannett was experimenting in crowd-sourced local news through 17 “hyperlocal” news sites in New …
Cosmopolitan’s digital signage lobby wins at Cannes July 3, 2011 by Dave Haynes I think it’s fair to suggest that the creative side of the digital signage business has a long way to go, but it’s also important to note there is some amazing work being done in the space. Consider the huge international award a digital signage project just won … Digital Signage Expo has a …
Digital signage sector had a pokey Q1, but improving now: PRI June 30, 2011 by Dave HaynesThe Platt Retail Institute says Q1 of this year was very pokey for the North American Digital Signage industry, showing the first overall decline in almost two years. PRI’s quarterly index, which compares Q1 2011 to Q4 2010, reports: The Current DS Index is down sharply from the 3.82 percent increase last quarter and fell …
LocaModa fires up social media-driven Community Board for Digital OOH networks June 29, 2011 by Dave HaynesLocaModa has announced a new service called Community Board 1.0 that allows any network – at least in theory – to integrate a broad, dynamic social element to the programming mix they power for clients. Graphically, says the release, Community Board 1.0 looks like a traditional community board and features the ability for consumers and …
indoorDIRECT closes deal to roll out to 5,600 Taco Bells June 29, 2011 by Dave HaynesIndoorDIRECT has reached a long term deal with Taco Bell Corp. to install the Restaurant Entertainment Network in all 5,600 QSRs in the U.S., creating a Digital OOH network with a monthly reach of 48 million people. The set-up includes in-store TV and free Wi-Fi – the latter being a mechanism to pull people in …
